Longer Stays, Happier Hours: The Residence Inn Mix Debuts Elevated Wine and Beer Program
Hotel Brand Takes Leading Evening Social Concept to the Next Level with New Offerings
With the enhanced wine program, each hotel will choose to serve at least one white and one red from a new selection of featured wines including Coppola Rosso & Bianco Pinot Grigio and BV Coastal Estates Chardonnay from California, and 14 Hands Winery Cabernet Sauvignon from Washington's Columbia Valley. In addition to these new wine offerings, hotels in wine-producing regions may also offer one or two top quality local wines for their guests to reflect the destination's offerings. Special Residence Inn Mix Wine Cards will be set out on tables, displaying the wine name, bottle image, varietal, and appellation, along with a brief description of the wine, helping guests familiarize themselves with new labels.
Guests at the Residence Inn Mix events can also enjoy new, premium beer selections including leading regional brands like Blue Point Brewing Company, Breckenridge Brewery, Devil's Backbone Brewing Company, and 10 Barrel Brewing Co.
"As the leader in longer stays, Residence Inn is constantly evolving to meet guests' desires. We created the innovative Residence Inn Mix when what we heard showed that next generation business travelers were seeking an on property social experience during longer stays," says Diane Mayer, Vice President Brand Management, Residence Inn by Marriott. "We've seen the program's success and know that our guests are savvy and educated when it comes to their wine and beer choices, so we're taking the Residence Inn Mix to the next level with this new elevated beverage program."
Marriott Consumer Public Relations