Attracting the frictionless consumer
For hoteliers, the rapid ascent of OTAs and sharing economy models threaten to dilute even the strongest brands. But the rapid technology evolution doesn’t have to leave brand loyalty behind, writes Infor’s Michael Schubach. One need only look at the immediacy and convenience of making an Amazon purchase to see why today’s consumers are expecting that same personalized experience from all of their buying transactions. By embracing digital disruption, he says, hoteliers can lead the way, even in the age of Amazon.
About Infor
Infor is a global leader in business cloud software specialized by industry. We develop complete solutions for our focus industries. Infor's mission-critical enterprise applications and services are designed to deliver sustainable operational advantages with security and faster time to value. Over 60,000 organizations in more than 175 countries rely on Infor's 17,000 employees to help achieve their business goals. As a Koch company, our financial strength, ownership structure, and long-term view empower us to foster enduring, mutually beneficial relationships with our customers. Visit www.infor.com.
