Phoenix -- Best Western Hotels & Resorts' award-winning loyalty program – Best Western Rewards® (BWR) – is giving its rewards members a special gift this holiday season. Now through January 31, 2018, BWR members will receive a $10 Best Western Travel Card for every stay at any of Best Western's 4,200 hotels around the globe. Additionally, BWR members remain eligible to earn a free night's stay at any Best Western-branded property in North America for just 10,000 points.

"Holiday travel can be stressful and, at times, expensive, so we are excited to introduce a winter promotion that helps lighten the load for our BWR members," said Dorothy Dowling, Senior Vice President and Chief Marketing Officer for Best Western Hotels & Resorts. "Understanding that our guests are looking for great value, this special offer, combined with our discounted free night stays, is the perfect way to gift our loyal customers and make the holiday season even more special."

On the heels of BWR's program refresh earlier this year, Best Western's winter promotion is representative of the unmatched rewards and benefits BWR provides.

BWR's enhanced program and perks demonstrate Best Western's commitment to providing travelers with one of the richest rewards programs in the industry. BWR reward redemption begins at a lower point level requirement relative to other hotel brands, and free nights earned can be redeemed at any Best Western branded hotel worldwide, with no blackout dates.

Top-Ranked, Rich Rewards

BWR is the only loyalty program in the industry where points never expire and BWR members have access to the richest promotions in the industry. Reward redemption begins at a lower point level requirement relative to industry competitors, and free nights earned can be redeemed at any Best Western branded hotel worldwide, with no blackout dates. Additionally, members have access to special rates – up to 10% off on every night and free night redemptions count toward attaining elite tiers. Finally, members are able to earn gift cards from some of the most popular shopping, entertainment, gas, and airline partners.

Instant Enrollment, Instant Rewards

As part of the BWR refresh, members are given instant rewards and gratification on every stay. Additionally, the Status Match…No Catch® program allows members to instantly have their status matched with other hotel loyalty programs upon enrollment.

Elite Members, Elite Rewards

In addition to enjoying the perks and benefits of BWR, elite members also receive elite rewards. At check-in elite members are given a choice of a "Thank You" gift or bonus points. Additionally, they receive a 10% discount for all free night redemptions. Finally, Best Western hotels provide guaranteed free nights for Diamond and Diamond select members at properties with availability.

Additionally, the new digital membership card allows BWR guests to simply and conveniently access their membership numbers, point balances, current tier levels and exclusive deals and offers.

BWR's new tagline – Go.Get.Rewarded.® – demonstrates Best Western's commitment to delivering an exceptional customer experience through a simplified, meaningful and rapid rewards program.

For more information and the terms and conditions for these offers, or to sign up for BWR, visit BestWestern.com/Rewards

About BWH Hotel Group®

BWH Hotels is a leading, global hospitality enterprise comprised of three hotel companies, including WorldHotels™, Best Western® Hotels & Resorts and SureStay® Hotels. The global enterprise boasts approximately 4,300 hotels in over 100 countries and territories worldwide*. With 19 brands across every chain scale segment, from economy to luxury, BWH Hotels suits the needs of developers and guests in every market.

*Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.

Kelly Dalton
Director of Communications
BWH Hotels