Home2 Suites by Hilton Opens its 200th Property in Miramar Ft. Lauderdale
The “Road to Home200” Challenge Ends after Milestone Property Stumps all Contenders
MCLEAN, Va. -- Home2 Suites by Hilton, part of Hilton's (NYSE: HLT) innovative All Suites category and one of the fastest growing brands in the portfolio, reached its 200th property milestone with the opening of Home2 Suites by Hilton Miramar Ft. Lauderdale. This opening brings the 'Road to Home200' Challenge to a close. The five veteran journalists participating made their predictions on which property would be the 200th based on a wealth of industry knowledge. However, within the brand's pipeline of 385 pending hotels, there were more than 60 properties that had the possibility of being the 200th due to the rapid pace of openings, and with that many to choose from, it's no wonder everyone was really stumped!
The 'Road to Home200' participating journalists included Glenn Haussman, No Vacancy; Kerry Medina, Hotel Interactive; Kate Hughes, Lodging; David Eisen, Hotel Management; and long-time hotel industry writer and freelancer Bruce Serlen.
The 200th opened hotel represents the strategic vision behind growing the brand which includes a laser focus on 'surban' locations, like Miramar Ft. Lauderdale, along with urban areas as well. These locations make up a significant part of the more than 385 properties in the pipeline. That's because the innovative, flexible construction model which often goes from groundbreaking to opening within a year is allowing the brand to enter major urban centers, like Los Angeles and Downtown Columbus, Ohio, where real estate is at a premium. The brand is also capitalizing on the multi-brand building model to expand its urban footprint into high-barrier-to-entry markets, like Chicago and downtown Columbia, SC. These innovations along with the unique value proposition provided by the new All Suites category, which includes Embassy Suites by Hilton and Homewood Suites by Hilton, and maximizes natural synergies shared by all three brands, has made Home2 Suites by Hilton unstoppable.
"It's rewarding and humbling to watch Home2's incredible growth. While the destiny/future of this young brand is still very much being written, what is clear is that wherever the road to our goals leads us next, we'll likely get there fast," added Kurre.
Senior Manager, Brand Public Relations - Hilton Worldwide
Phone: +1 703 883 5826
Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising nearly 4,900 properties with more than 796,000 rooms in 104 countries and territories. Hilton is dedicated to fulfilling its mission to be the world"s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio - A Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton HHonors®. Hilton HHonors members who book directly through preferred Hilton channels have access to benefits including an exclusive member discount, free standard Wi-Fi, as well as digital amenities that are available exclusively through the industry-leading Hilton HHonors app, where Hilton HHonors members can check-in, choose their room, and access their room using a Digital Key. Visit news.hiltonworldwide.com for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.