What mobile strategies are succeeding?
As travellers’ eyeballs are increasingly captured by smartphones, what should travel brands do to get in front of them and where should they be putting their dollars?
Apps, mobile advertising, messaging, location tracking, mobile sites, QR codes – the proliferation of mobile technology can seem bewildering. So, in order to find out what strategies are succeeding and how brands should be reaching travellers we are conducting a major mobile survey.
Click here to answer the survey, which is just 12 questions long, so it will take less than two minutes to answer.
Topics we want to answer include app adoption, mobile messaging services, lead times, mobile marketing method, investment areas, and more.
As a way of saying thanks for answering, we will send you the results before anyone else, so you can benchmark your performance. We will also send you free copies of the reports on completion, and you can get access to all of the video presentations and slides from our recent Vegas and Amsterdam Summits just by leaving your email at the end of the survey.
We are also investigating mobile marketing and messaging, which you can help us with by clicking here for our state of loyalty in travel survey.
About Reuters Events
Reuters Events is a community where the world’s top online travel brands – from hotels to airlines, online travel agents, cruise, car hire firms and more – come to meet to drive forward growth and innovation in the industry.
We know that working in the turbulent online travel industry is as exciting as it is challenging. In this constantly evolving market place, we appreciate that keeping up with the pace of change can be tough, not to mention time consuming. You need the right information, contacts and strategic insight to succeed.
Established in 1997, by Tim Gunstone, we offer a diverse product portfolio including industry analysis, insights, research, webinars, reports and conferences to suit the needs of our clients.
Our clients read as a who’s who of online travel. From major hotel brands to new startups, we help our 80,000 strong customer base make better decisions, build better brands, close the most lucrative deals and ultimately sell more of their product. After all, increasing travel brand profit margins in the cutthroat travel industry is the name of the game!
No other online travel intelligence provider has been charting the growth of online travel as long as we have. We were here at the inception of online travel and we know the industry inside out. What’s more, we’re a small, friendly team. Forget impersonal hierarchies, we like to get to know our customers and work towards their exact needs.
