Does loyalty matter any more in travel?
Loyalty is a hot topic in travel but are travel brands trying to win a losing battle as consumers shift from brand to brand and is their anything they can do to promote loyalty?
It's expensive business to find a customer and win their booking in travel as multi-channel marketing and technology costs rise. Therefore, travel brands are taking loyalty extremely seriously as a key way of improving profitability, but are they succeeding and at what cost?
EyeforTravel is trying to find out with a new survey and we need your help to get to the bottom of the state of loyalty in travel in 2018.
So, if you are consumer-facing travel brand, click here to answer the survey, which is just 8 short questions, so it will take less than two minutes to answer.
As a way of saying thanks, we will send you the results before anyone else, so you can benchmark your performance. We will also send you free copies of the reports on completion, and you can get access to all of the video presentations and slides from our recent Vegas and Amsterdam Summits just by leaving your email at the end of the survey.
We are also investigating mobile marketing and messaging, which you can help us with by clicking here to answer our mobile survey.
About Reuters Events
Reuters Events is a community where the world’s top online travel brands – from hotels to airlines, online travel agents, cruise, car hire firms and more – come to meet to drive forward growth and innovation in the industry.
We know that working in the turbulent online travel industry is as exciting as it is challenging. In this constantly evolving market place, we appreciate that keeping up with the pace of change can be tough, not to mention time consuming. You need the right information, contacts and strategic insight to succeed.
Established in 1997, by Tim Gunstone, we offer a diverse product portfolio including industry analysis, insights, research, webinars, reports and conferences to suit the needs of our clients.
Our clients read as a who’s who of online travel. From major hotel brands to new startups, we help our 80,000 strong customer base make better decisions, build better brands, close the most lucrative deals and ultimately sell more of their product. After all, increasing travel brand profit margins in the cutthroat travel industry is the name of the game!
No other online travel intelligence provider has been charting the growth of online travel as long as we have. We were here at the inception of online travel and we know the industry inside out. What’s more, we’re a small, friendly team. Forget impersonal hierarchies, we like to get to know our customers and work towards their exact needs.
