It All Starts with Strategy at HSMAI’s Digital Marketing Strategy Conference
The conference will deliver educational insights to help attendees optimize their digital marketing efforts, including but not limited to SEO strategy, web presence, mobile, and social media.
The HSMAI Digital Marketing Strategy Conference will feature compelling speakers who are industry experts on topics that include the following:
Opening General Session with Heath Slawner, Start With Why
To kick off the conference, the highly engaging Heath Slawner will challenge attendees to examine and articulate the "why"—or inspiration—behind guests picking your hotel or travel destination. Explore why what individuals do becomes more powerful and relevant when we know why they do it.
Executive Insights: It Start With … Owners
A panel of industry leaders, each with a keen eye for the digital side of the business, will bring their ownership perspectives to bear on the hotel digital marketing landscape and beyond. They will share their insights into how they take the whole ecosystem surrounding their investments into account as they evaluate marketing plans and activities. It is a candid conversation with actionable insights.
Digital Insights: Ideas Worth Sharing
Through a new twist on a conference tradition, 6 marketing executives will share their interesting ideas and case studies for driving revenue and profit. In 7 minutes, each will share:
- best practices with practical takeaways that attendees can use to sharpen their everyday skills and boost property performance, or
- strategic insights that broaden attendees' perspectives and help them better understand key issues and concepts that impact the strategic and leadership aspects of the digital marketing discipline.
Closing General Session with Michael Tchong, Founder, Ubercool Innovation
Michael Tchong is an expert on disruptions that reinvent markets, particularly social media, technology, and marketing trends and innovations that are reshaping our world. He will inspire attendees with insights into changing consumer and business trends, and challenge their creativity and inventiveness.
In addition, breakout sessions will be presented in two targeted tracks. The Leadership Track is ideally suited to team leaders who wish to broaden their perspectives and better understand emerging issues and concepts that impact the financial and leadership aspects of the marketing discipline. The Best Practices Track will provide attendees with practical takeaways that can be used by digital marketing practitioners to sharpen their everyday skills and boost property performance.
The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry"s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI Digital Marketing Strategy Conference, Adrian Awards, and Revenue Optimization Conference. Founded in 1927 and celebrating 90 years in 2017, HSMAI is a membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at http://www.hsmai.org,www.facebook.com/hsmai, www.twitter.com/hsmai, and www.youtube.com/hsmai1.
HSMAI is the leading association of sales and marketing professionals in the hospitality industry. With over 7,000 members in 35 countries, HSMAI is a global network of individuals, chapters, businesses and organizations. All industry segments are represented including hotels, resorts, airlines, cruise ships, car rental agencies, restaurants, attractions and theme parks, convention and visitors bureaus, destination management companies and reservation sales organizations.
As the regional chapter for the metropolitan area, HSMAI Greater New York serves a community of over 500 hospitality professionals who are committed to the highest standards of service and ongoing professional development.
Membership is open to anyone in hospitality sales, marketing or management as well as travel and tourism educators and service providers who support the industry. HSMAI continues to lead the industry by providing education and market research to its members.