Fourth Reveals Top Hospitality Industry Trends for Restaurant Operators in 2018
Fourth COO Simon Bocca Predicts Rapid Increase in Machine Learning Adoption
Fourth's 2018 predictions are as follows:
Machine learning will improve forecasting to improve the customer experience.
Machine learning automates and streamlines correct demand forecasting so the right inventory and labor are in the right place at the right time to meet demand. Legacy systems base demand forecast only on sales figures from comparable periods a week, month or year ago. However, new technology developments map past sales performance to local weather and local events, like sporting games or roadwork, to provide more accurate forecasts and help restaurant operators ensure they are adequately staffed and able to give guests the best experience.
Sustainable business practices will become a priority.
Given a renewed focus on a healthy environment, 2018 will see customers put unprecedented levels of pressure on businesses to improve sustainability efforts. Consumers will want to better understand how their favorite restaurants and hotels are reducing food waste, food miles and supporting local growers and producers.
Restaurants and hotels will become more accommodating of customers with food sensitivities and allergies.
Approximately 15 million Americans have food allergies, and even more have dietary restrictions, so restaurant operators will begin better accommodating their guests' needs for accurate nutritional and allergen information, and dishes that cater to those with dietary restrictions. More restaurants will start outlining potential allergens on the menu, and operators at establishments of all sizes will need to share information accurately and reliably for greater customer loyalty and trust.
Security concerns will spur action.
As data breaches increase in frequency, businesses will become more proactive about customer and personal data security. 2018 will be the year of adopting identity authentication technologies, which will be central to ensuring business data is better protected.
For additional industry insight from Fourth, please visit the Fourth blog: https://www.fourth.com/en-us/blog