Dubai, United Arab Emirates – Dubai, United Arab Emirates, 9 January 2018: Global Hotel Alliance (“GHA”), the world’s largest alliance of independent hotel brands and operator of the award-winning, multibrand loyalty programme, DISCOVERY, today announced that The Residence by Cenizaro has joined its portfolio of distinct brands, adding a collection of luxury resorts to GHA’s network of more than 35 independent brands and over 500 hotels.

Owned and managed by Cenizaro Hotels and Resorts, The Residence by Cenizaro presents a portfolio of independent properties in some of the world’s most desirable locations, including Tunis, Mauritius, Zanzibar and the Maldives. Each property in the family reflects a distinctive, individual personality and sense of place, and they all embody the legendary hallmarks of excellence the world has come to know: attention to detail and intuitive, personal and discreet customer service. The resorts of The Residence by Cenizaro will also become part of Ultratravel Collection, the most luxurious and iconic hotels in the DISCOVERY loyalty programme.

Chris Hartley, GHA’s CEO, is thrilled to welcome another unique brand to the alliance: “We really do have a rich collection of brands to rival any that the global majors have to offer, and The Residence by Cenizaro adds to the wealth of choice that we offer our DISCOVERY members.”

Gary Xie, the company’s Executive Director, comments: “We are delighted to be part of a worldwide alliance, which will enable us to reach a global audience of luxury travellers through DISCOVERY’s 11 million members. We are looking forward to welcoming DISCOVERY customers to our amazing properties.”

The Residence by Cenizaro is due to open its first south-east Asian property in Bintan, Indonesia in early 2018. GHA’s other recent additions also include Monarch Beach Resort, an award-winning property in California.

About Ultratravel Collection 

Ultratravel Collection brings together hotels of distinction for the discerning traveller. Its membership is reserved for the very best hotels and resorts in the world – genuinely luxurious and iconic properties that deliver the finest service and personalised guest experiences. Member hotels share an integrated global platform for guest recognition and loyalty rewards, the DISCOVERY programme from partner Global Hotel Alliance, as well as beneficial relationship with the multi-media brand Ultratravel, the other founding partner of Ultratravel Collection. For more information visit ultratravelcollection.com.

About The Residence by Cenizaro

The Residence collection of resorts is part of Cenizaro, an international, bespoke hospitality company– (www.cenizaro.com/theresidence). With a current portfolio comprising four luxurious hotels in some of the world’s most desirable beach locations; Mauritius, Tunis, Zanzibar and the Maldives, the company’s next expansion phase will see four new openings over the next three years; two in Tunisia – Douz and The Medina of Tunis; Dhigurah, Maldives and Bintan, Indonesia.

Cenizaro’s first venture, The Residence Tunis, opened in 1996 with 155 rooms and 9-suites. The Residence Mauritius followed in 1998 with 135 rooms and 28 suites and in 2011, The Residence Zanzibar, a 66-villa property opened. The latest hotel in the collection, The Residence Maldives, was unveiled in 2012 on the southern island of Falhumaafushi with 94-villas. With a compelling mix of cultures and styles every hotel in the portfolio has its own individual personality and strong sense of place. Each one is proud to draw on the philosophy for which The Residence by Cenizaro is renowned – heartfelt hospitality, a sense of place, an acute attention to detail and an individual personality.

About Global Hotel Alliance (GHA)

Global Hotel Alliance (GHA) brings together a diverse collection of independent hospitality brands with GHA DISCOVERY, a multi-brand loyalty programme leveraging a shared technology platform. Through membership in GHA, brands expand their global reach, drive incremental revenue, and reduce dependence on third-party channels, all while maintaining management independence and individual positioning. GHA represents a collection of 40 brands with more than 800 hotels in 100 countries. The award-winning GHA DISCOVERY programme serves 26 million members and generated $2.3 billion in revenue and 10 million room nights in 2023. GHA’s brands currently include Anantara, Araiya, ASMALLWORLD, Avani, Bristoria, Capella, Corinthia, Divani, Doyle, Elewana, JA Resorts, Kempinski, Leela, Lore, Lungarno, Maqo, Marco Polo, Mysk, NH Collection, NH Hotels, nhow, Niccolo, Nikki Beach, NUO, Oaks, Outrigger, Pan Pacific, PARKROYAL COLLECTION, PARKROYAL, Patina, The Residence by Cenizaro, The Set Collection, Shaza, Sukhothai, Sun International, Tivoli, Ultratravel Collection and Viceroy. For more information, visit www.globalhotelalliance.com.

About GHA DISCOVERY

Launched in 2010, GHA DISCOVERY is the world's largest loyalty program for independent hotel brands, featuring more than 800 hotels, resorts, and palaces across 40 brands. Members enjoy VIP recognition, thoughtful benefits and generous rewards at home or away. GHA DISCOVERY members earn and spend DISCOVERY Dollars (D$), an exclusive rewards currency. They also enjoy member-only Experiences curated by each hotel, plus they have access to properties close to home, without a stay, through member-only Local Offers. For more information, visit ghadiscovery.com.

Jelena Kezika
Strategic Planning Director
+971 4 421 4287
Global Hotel Alliance (GHA)