The travel trends set to shape 2018, according to Oaks Hotels & Resorts
As we kick off 2018, leading accommodation provider Oaks Hotels & Resorts is looking towards the year ahead, and with a bevy of travel trends set to prevail and influence travel plans, the calendar is shaping up to be a busy one for Aussie travellers.
From savvy executives extending corporate trips, to young travellers yearning for the unknown, and cross-generational families seeking fully fitted out accommodation, the next 12 months will see an upswing of trends emerge across a broad spectrum of markets, according to the hotelier.
Having swelled in popularity in recent times, Oaks Hotels & Resorts is anticipating that 2018 will be the year that bleisure travel booms. Aptly named, bleisure travellers are business executives who are ditching the traditional rule of mixing work with pleasure by extending their business trips in order to explore their host destinations, squeeze in some down time, and achieve the ever-elusive and highly sought after work-life balance.
Oaks Hotels & Resorts' Director of Marketing and Brand Loyalty, Mrs Kira Klein, commented, "Our central, city properties located in Brisbane, Sydney, Melbourne, Adelaide and even regional Queensland, are seeing a number of business delegates lengthen their stays to enjoy the local sights and experiences. We're also seeing many companies supporting this movement by encouraging their employees to maximise their time away, bookending their work commitments with a few days of R&R."
While Oaks Hotels & Resorts' CBD locations will continue to appeal to corporate travellers and holidaymakers seeking mini city getaways, the younger generations are set to take a slightly different course with their travel plans come the New Year, opting for destinations that are more off-the-beaten-track.
This year saw an upsurge of millennials traveling to holiday-spots based on their "Instagrammability", but Oaks Hotels & Resorts is predicting that 2018 will see quite the contrary, with more young people increasingly yearning for unconventional destinations that are crowd and selfie-stick free, delivering a richer and deeper travel experience.
"We're expecting our regional and more under-the-radar destinations like Broome's Cable Beach and the Top End to benefit from this shift and will make their way onto more and more bucket lists in the New Year. Trends indicate that young travellers are becoming progressively interested in the epic adventures that can be had in their very own backyards, and we encourage them to embrace these incredible destinations and consider them when planning their next getaway," she said.
Cross-generational travel is also set to cement itself as a prevalent holiday trend, with Aussie families seeking accommodation options that not only deliver that home away from home feeling, but also ample space when travelling with the whole tribe in tow (grandparents included!).
Sizeable families are increasingly taking advantage of the comfort and convenience that comes with self-contained travel, from full kitchens to generously sized lounge and dining areas, and even washing machines and dryers (hand washing in the bathroom basin can get tiresome!).
"Our family-focused resorts like Oaks Oasis on the Sunshine Coast, Oaks Pacific Blue Resort in Port Stephens, and Oaks Cypress Lakes Resort in the Hunter Valley all offer capacious three bedroom room types, which are extremely well received by visiting families. We know that travelling with a tribe is not always easy, so we set out to make their stay with us as stress-free as possible, providing a relaxing home base that can not only comfortably fit the whole family, but also accommodate their domestic needs."
For more information on Oaks Hotels & Resorts, visit http://www.minorhotels.com/en/oaks/
About Minor International
Minor International (MINT) is a global company focused on three core businesses: restaurants, hospitality and lifestyle brands distribution. MINT is one of Asia"s largest restaurant companies with over 2,000 outlets operating system-wide in 19 countries under The Pizza Company, Swensen"s, Sizzler, Dairy Queen, Burger King, Thai Express, The Coffee Club, BreadTalk (Thailand) and Riverside brands. MINT is also a hotel owner, operator and investor with a portfolio of 155 hotels and serviced suites under the Anantara, AVANI, Oaks, PER AQUUM, Tivoli, Elewana Collection, JW Marriott, Four Seasons, St. Regis, Radisson Blu and Minor International brands in 24 countries across Asia Pacific, the Middle East, Africa, the Indian Ocean, Europe and South America. MINT is one of Thailand"s largest distributors of lifestyle brands focusing primarily on fashion, home and kitchenware and contract manufacturing. Its brands include Gap, Banana Republic, Brooks Brothers, Esprit, Bossini, Etam, Charles & Keith, Pedro, Radley, Anello, Zwilling J.A. Henckels, Joseph Joseph and ETL Learning. Bemynt is MINT"s e-commerce platform offering premium fashion and lifestyle products. For more information, please visit www.minorinternational.com.