Lodging Interactive Announces Rosella Virdo As Its Chief Operating Officer
PARSIPPANY, NJ -- Lodging Interactive, an award winning digital marketing and social media engagement agency exclusively serving the hospitality industry, today announced the promotion of Rosella Virdo as its Chief Operating Officer. Ms. Virdo joined Lodging Interactive in 2009 and most recently served as Managing Director of CoMMingle, the company's Social Media and Reputation Management Division.
The company recently announced its new CoMMingle A.I. platform powered by the IBM Watson supercomputer which enables it to analyze thousands of social media posts and determine key performance factors found in the most successful social media posts. "Through IBM Watson's artificial intelligence and our proprietary algorithms our social media teams will produce better engagement results for our agency than any other agency," added Mr. Vallauri.
As Chief Operating Officer, Ms. Virdo will have responsibility for the Company's two operational divisions, the interactive group and CoMMingle, as well as the customer service and human resources teams.
"As we move forward into this next exhilarating chapter of our company, it is an honor to be named Chief Operating Officer. With such talented and dedicated people, I am proud of the successes we have reached within CoMMingle. It will be a privilege to work closely with the entire Lodging Interactive team to continue building on our success," stated Ms. Virdo.
About Lodging Interactive and Commingle:Engage
Since 2001 Lodging Interactive has been a leading provider of digital marketing services to the hospitality industry. Lodging Interactive is the parent company of commingle:engage, the Company's social media marketing and reputation management division which serves hundreds of hotels, restaurants, spas, and management companies.
The Company developed the hospitality industry's first Facebook Messenger based RFPAssist Group Lead Sales System designed to drive hotel group and event business.
Additionally, the Company provides subscription-based website development and digital marketing services through its HotelSiteXPRESS offering. The service is based on a 'pay-as-you-go' model and requires no capital investment on the part of the hotel.
Lodging Interactive is an HSMAI Adrian Award winner and has won awards from the International Academy of Visual Arts, Interactive Media Awards, Horizon Interactive Awards, Web Marketing Association, Academy of Interactive & Visual Arts, and Travel Weekly's Magellan Awards have recognized Lodging Interactive as an industry leader.
The Company's Founder, President & CEO, DJ Vallauri, formerly served on the Board of Directors of HSMAI's New York Chapter and is a Forbes.com Agency Council contributor.
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