Two words: amenity creep. It’s not what you think. It’s an industry term that describes the constant need for hotels to add the newest and next accessories to accommodate a guest’s every whim. Whatever happened to the humble shoehorn, the bubble shower cap, and the mini sewing kit? Those standard offerings have been traded out right under our noses for sleeker amenities—we didn’t even have a chance to miss them. From pet menus to private fireworks, today’s amenities go far beyond what one might discover in the bathroom; they’re artisanal, often innovative. What prompted the upgrade?

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