Jumeirah Group launches a new hotel experience for the curious traveller, Zabeel House by Jumeirah
Jumeirah Group, the global luxury hotel company and a member of Dubai Holding, today announced the launch of Zabeel House by JumeirahTM. This exciting second brand from Jumeirah Group, which already operates the award winning luxury Stay DifferentTM brand, has been created in response to the continuing and growing travel trend for exploration and enrichment through travel experiences. Zabeel House by JumeirahTM will have a strong appeal for this increasing segment of travellers, from across a broad demographic, who want to connect meaningfully with their travel destinations.
The core design ethos of the Zabeel House brand is centred on the uniqueness of each individual neighborhood. Each Zabeel House by JumeirahTM hotel will offer an element of bespoke design, unique features and architectural details. As such, the design model challenges standardization but with common features to anchor the brand and deliver efficiency of scale. Although positioned as an upscale hotel brand, there is no reference to a particular hospitality category. This versatility is an important element of the brand vision and design concept, and reflects the Zabeel House guest; a strong individual with unique tastes and travel passions, whether it is adventure, socializing or seeking somewhere fabulous to retreat to.
Jumeirah Group Chief Operating Officer Marc Dardenne said: "The launch of Zabeel House by JumeirahTM is a significant milestone in achieving strategic expansion and provides an opportunity for Jumeirah Group to access new localities and destinations. Zabeel House by JumeirahTM is for the traveller who wants to enjoy our award winning hospitality, but experience it in a more relaxed and casual setting. The brand has broad appeal, and we are confident that owners will be very pleased with its commercial strengths – not least the endorsement that comes as being part of the Jumeirah family of brands - and guests will be delighted by their Zabeel House by JumeirahTMexperience."
Designed for the curious traveller with an intrepid spirit, who wants to experience a city like a resident, discover lesser-known neighbourhoods or uncover a different version of the city that they already know well, Zabeel House by JumeirahTM is a place to immerse into the local neighbourhood or use as a great jumping off point to discover more in cities round the world. Each hotel under the brand will have a price point, service attitude and fanatical attention to design to match this ethos.
Although Zabeel House by JumeirahTM is a distinct and independent brand, the association with Jumeirah gives guests an assurance of relentless quality and commitment to excellence. Jumeirah Group currently operates 19 Jumeirah branded hotels in Europe, the Middle East and Asia.
Jumeirah Group, the global luxury hotel company and a member of Dubai Holding, operates and manages a world-class portfolio of 15 properties in the Middle East including the flagship Burj Al Arab, 5 properties in Europe and 4 in Asia with10 properties currently under construction around the globe. www.jumeirah.com.