Frankfurt am Main -- Deutsche Hospitality has joined the International Tourism Partnership (ITP) and will now seek to drive forward the topic of sustainability together with twelve other leading hotel groups. Ecological and social responsibility has been one of the company's major focuses for some considerable time. Joining forces with other representatives of the sector in this way will now enable synergies to be pooled and a common approach to be taken towards the development of solutions.

In 2017, the ITP formally adopted its objectives for the period leading up to 2030 and thus defined the main aspects of cooperation between the members involved. The aim is for the hotel branch to take the UN Sustainable Development Goals as its basis in order to achieve successes in the fields of CO2 emissions, water, human rights and youth unemployment. Deutsche Hospitality has been given a seat around the ITP table with immediate effect and will be working to help draw up long-term solutions to the sustainability issues currently confronting the sector. Cooperation is being pursued under the banner of "everyone together can achieve more than each party operating alone".

The ITP has been bringing the world's leading hotel groups together under a single umbrella for 25 years. Members convene to develop practical ideas for the sustainable use of resources. Some of these are already being applied within the branch. All of this means that hotels right across the globe are receiving support as they strive to improve their sustainable business practices. Examples of recent successes include the Hotel Water Measurement Initiative (HWMI), which is helping to monitor water consumption. This allows hotels to identify and implement resource-friendly measures.

The sustainability initiatives instigated by Deutsche Hospitality focused on consumption of resources from the very outset. Virtually all of the group's hotels in Europe have achieved ISO 14001 certification as part of the Environmental Management System. In 2015, energy management pursuant to ISO 50001 was integrated at Corporate Office as a further key element of the process. The holistic approach adopted by Deutsche Hospitality also encompasses the social field, which includes the provision of long-term support for humanitarian aid projects. Deutsche Hospitality has sent out another clear signal by establishing a special section for Corporate Social Responsibility at Corporate Office. This serves once again to underline the significance the company attaches to this topic within the scope of its global operations. Since the start of the year, this section has been headed up by Lars Wahnschaffe whose remit is to drive forward corporate responsibility across the whole group. Joining the ITP represents a key step in terms of the implementation of sustainability goals.

"Corporate Social Responsibility is an essential part of our corporate philosophy," said Thomas Willms, CEO of Steigenberger Hotels AG. "We are looking forward to creating a united front which will enable us to reach our own objectives as well as making an important contribution together with the whole of the hotel sector."

Fran Hughes, Director of the ITP, welcomed Deutsche Hospitality to the organisation's board. "We are delighted to have such a highly respected company in our midst and to be able to benefit from its expertise."

About H World International

H World International combines the strengths of seasoned brands with international hotel expertise. The company is represented in Europe, the Middle East, India and Africa, as well as in the Asia-Pacific region, and is advancing expansion with a balanced blend of lease, management, and franchise hotels. Nine unique brands are united under the umbrella of H Rewards – the consumer-focused and simple booking platform and unique loyalty program with more than 218 million members worldwide. H World International is part of H World, one of the world's largest and fastest growing hotel groups. Further information is available at int.hworld.com.

Steigenberger Icons are extraordinary hotels that combine unique historical value with modern concepts. Steigenberger Porsche Design Hotels combine the distinctive Porsche Design Lifestyle with hospitality and service. At Steigenberger Hotels & Resorts, guests enjoy an unforgettable and top-class hotel experience. Jaz in the City is a lifestyle brand concentrating on music: always in sync, lively, and unique. House of Beats supports local heroes and is an innovative brand with an uncompromising community approach. IntercityHotel is synonymous with flexible mobility and central locations and offers high standards for design and comfort. Maxx stands for what is most important in the mid-scale range of the market. Zleep Hotels offer Danish design, quality, and Scandinavian simplicity at an affordable price. Ji Hotel serves guests with a reserved eastern aesthetic, well-designed technology, and plenty of room for individuality. Book your stay at hrewards.com.

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