Industry Update
Press Release 6 February 2018

"The Suite Life by sbe" Unlocks an Uber-Luxury Miami Experience Only sbe Can Deliver

Guests can Step into a World of Luxury, Featuring Tailored Services, a Dedicated Experience Connoisseur and Elite Partners, Including VanDutch, JetSmarter, BMW, Away, Hampton Suncare, Lavazza, Peroni, Perrier-Jouët, Proximo, evian, and Whispering Angel

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The Suite Life by sbe

MIAMI -- South Beach icon and leading international hospitality group, sbe is redefining how to experience Miami through the introduction of "The Suite Life by sbe," a bespoke luxury program that takes its 360-degree lifestyle hospitality approach to new heights. Starting February 5, 2018, this exclusive sbe program unlocks Miamiwith access and service that only sbe can deliver, beginning the moment a guest chooses a Suite Life package at either the iconic Delano South Beach or the celebrated SLS South Beach. From there, Suite Life guests can experience Miamiby water via a luxury cruise with VanDutch, and be spoiled with in-room check in and a personalized mini-bar by Proximo, all while enjoying best-in-class suite accommodations at two of Miami's most luxurious hotels, a 24-hour Experience Connoisseur providing VIP access to over 20 sbe culinary and entertainment venues, as well as insider experiences with over 10 highly-coveted brands, including Away, BMW, Hampton Suncare, JetSmarter, Lavazza, Peroni, Perrier-Jouët, evian, and Whispering Angel.


Speaking to the vision behind The Suite Life by sbe, Sam Nazarian, Founder and CEO of sbe states: "Creating destinations and unique lifestyle experiences for guests is core to sbe's DNA. We're known for designing lifestyle moments forged with highly creative and passionate services." He adds: "With The Suite Life by sbe, we're tapping into our incredible partners to create memorable experiences that extend beyond the walls of our hotels, restaurants, and lounges. The Suite Life by sbe fully immerses guests in insider experiences and a vibrant lifestyle that they will not find anywhere else."

The Suite Life by sbe is available at two iconic Philippe Starck-designed Miami hotels, SLS South Beach and Delano South Beach, which is known as the hotel that helped shape South Beach's history as a sought-after destination.

Guests of The Suite Life by sbe will enjoy:

  • Best-in-class suite accommodations at SLS South Beach or Delano South Beach.
  • Exclusive access to JetSmarter.
  • Airport pickup and drop off, while locals enjoy complimentary parking.
  • Priority access to BMW house car.
  • Immediate check-in where guests enjoy in-room check-in upon arrival and accommodations designed by Philippe Starck.
  • A welcome bottle of Perrier-Jouët champagne.
  • Branded beach bag outfitted with all of your bathing needs including Hampton Suncare for smart, serious sunbathing.
  • Poolside Peroni and Whispering Angel along with two complimentary reserved loungers and preferred cabanas selections.
  • A luxury yacht cruise through Miami's Biscayne Bay with VanDutch.
  • A personalized, in-room bar by Proximo based on preferences.
  • Unlimited evian water and in-room Lavazza coffee.
  • An Away luggage tag with geo-location technology to take home.
  • Preferred access to sbe restaurants and nightlife, including Katsuya, Cleo, Bazaar Mar, Fi'lia, Doheny Room, Hyde Beach, and more, as well as events and perks with preferred partners.
  • Personalized services and amenities available 24/7 with a 24-hour Experience Connoisseur. A dedicated phone line gives around-the-clock access to assistance, recommendations, priority reservations and custom mini-bar selections.

Visit to watch the official Suite Life video and book your own The Suite Life by sbe package for stays beginning February 5, 2018. Follow #TheSuiteLifebysbe to see how it all unfolds. Want to experience The Suite Life by sbe on a smaller scale? A Tier 1 package includes all experiences and amenities excluding JetSmarter, VanDutch, and Away.

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The brainchild of Sam Nazarian, SLS Hotels has created a new paradigm in the luxury hotel experience that speaks to a global, sophisticated tribe. Taking service and luxury standards from traditional 5-star hotels and injecting elements of creativity and community, SLS delivers a guest experience that seamlessly delivers service, style and fun.
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Delano offers modern travellers that most rare and coveted of experiences — unadulterated luxury that nourishes their hedonistic desires, body and soul. It redefines the luxury resort experience with first-inclass service and customised guest experiences that awaken your curiosity, nourish your senses and soul, and shape a personal journey for couples, loved ones, solo travellers and families that lives well beyond each stay.
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