GDPR - EasyJet brings data on board, but will it take off? - tnooz.com
It is estimated that 90% of the world's data was generated in the past two years, yet brands still are only using half of it. Everywhere you turn brands are claiming the status of data pioneer, hoping to be heard above the noise.
With GDPR set to come into force in May, we will witness a dramatic change in the way businesses use data, and whilst it's useful to have an individual or team in charge of driving that change, it is far more important to change the mindset and structure of the business as a whole.
The travel industry, in particular, will feel the full force of the introduction of GDPR, mainly due to the large amount of personal data it collects from consumers, ranging from home addresses to medical data.
As the industry reels from a slew of negative PR stories from the latter half of 2017, from Monarch ceasing trading to Ryanair leaving passengers stranded, it is more vital than ever that they are fully prepared for the upcoming regulations. However, this cannot be the responsibility of a single data officer.
