RedDoorz, the leading online budget hotel booking chain with a strong presence in Indonesia, today announced their expansion into Makassar to have 10 fully operated properties by the end of 2018. The brand currently has five properties located near the city's iconic Benteng Rotterdam and Pantai Losari. All properties have a high inventory of rooms and have been reshaped to offer guests a high quality stay experience. RedDoorz will also be increasing its staff strength in the city in marketing, operations and sales.

Rishabh Singhi, Chief Operating Officer, RedDoorz said, "Indonesia has been a great starting point for us. We are very excited to see our growth exponentially spreading in Indonesia. To date, the brand spans over 3,000 rooms - all available via our online platform; and it is reassuring to see positive reactions from consumers with over a 65% repeat rate with RedDoorz."

"Makassar is the largest city on the Sulawesi Island and is a key hub connecting Sumatra, Java, Bali and Kalimantan in the West with the Moluccas and Papua in the East. Being a port city and a popular diving destination, Makassar is a huge attraction amongst business and leisure travellers. Our expansion into Makassar is aimed at meeting the huge demand for affordable and convenient budget accommodations in Indonesia. Our customers can seamlessly book via the app, earn our loyalty REDCash and enjoy their stay at reasonable prices thereafter," he added.

As part of ongoing promotional activities, RedDoorz will be organising various roadshows and Open Houses at select RedDoorz properties from today till 18 February. These events are open to public who can participate in fun activities, quizzes along with their families and stand a chance to win several door prizes. Customers can look forward to an introductory offer for Rp 99.000 for all RedDoorz rooms in Makassar.

Source: RedDoorzSource: RedDoorz
Source: RedDoorz

This month, RedDoorz has also kicked off "RedAsik" which stands for RedDoorz Mencari Bintang Akustik (RedDoorz Acoustic Star Search). The contestants for RedAsik will get a privilege to perform in RedDoorz Properties which are located in seven big cities such as Bandung, Jakarta, Surabaya, and many more. RedDoorz will then select top 10 contestants all over Indonesia to perform in national level and win a total prize of Rp 35 million.

The expansion into Makassar is part of RedDoorz's overall growth plans in Indonesia and will see an substantial investment over the next twelve months. The brand currently operates in 16 cities in Indonesia and has close to 500 properties. The cities are: Aceh, Bali, Bandung, Batam, Bogor, Jakarta, Lombok, Makassar, Malang, Manado, Medan, Palembang, Semarang, Solo, Surabaya and Yogyakarta.

With a strong local team on-the-ground who come with diverse backgrounds but with deep knowledge of the local travel and hospitality sector, RedDoorz runs a full operations unit in the current Indonesian cities ranging from customer service, operations and product sales to branding, finance and marketing. RedDoorz has developed its own proprietary technology using data analytics to accurately forecast demand on areas that could have more hotels or properties to drive more footfall for travellers.

Rishabh Singh further added, "Our objective is to partner with mid-size hotels and guesthouse owners, and provide them with the ideal technology platform that will further boost their business and sustain sufficient occupancy. We also believe that the RedDoorz Training Programme we impart to the staff of the properties, with focus on training and skills development - be it the use of technology, housekeeping of their properties, customer service or communications skills at large, plays a key role in getting them ready for the digital economy."

Customers can enjoy the new-and-improved and seamless WiFi experience at all RedDoorz properties. Guests can also choose to purchase add-on services during their stay. The RedDoorz app will also see new and exciting features for a better user experience in the near future.

"We are very excited about our partnership with RedDoorz. We believe with this partnership, we have been able to target our customers on the online platform. This platform is very critical today in Indonesia due to the smartphone revolution. I believe with the right training and skills development imparted to our staff by RedDoorz, they are able to keep up with the times and perform their jobs to the best of their capability. Our customers are also very happy to find us online, which in turn has led to higher occupancy at our property", said Ms. Samsinar Lipung , assistant General Manager at RedDoorz @ Pantai Losari in Makassar.

RedDoorz is headquartered in Singapore with operations in Indonesia, and The Philippines. It has continued investment from prior rounds from International Finance Corporation (private investment arm of World Bank Group), Asia Investment Fund of Sushquehanna International Group, FengHe Group and Jungle Ventures. Earlier this year, RedDoorz had raised venture debt from InnoVen Capital, a venture lending firm owned by Temasek Holdings and United Overseas Bank.

About RedDoorz

RedDoorz is Southeast Asia's largest and fastest-growing, technology-driven hotel management company offering affordable accommodations for everyone. With a vision to enable people to travel more and provide affordable, reliable stays in all major cities and destinations across the region, RedDoorz is disrupting the hospitality industry by transforming the fragmented supply inventory into branded, standardized accommodations and leveraging its strong technology platform to drive consumer demand. The firm's new multi-brand approach is aimed to cater to the different needs of travellers, be it RedDoorz Budget (economy budget), SANS Hotels (economy lifestyle), KoolKost (extended-stay community living) and Sunerra Hotels (midscale hotel segment).

Founded in 2015, the company has grown into a regional powerhouse with operations in Indonesia, Singapore, the Philippines and Vietnam. RedDoorz is transforming how people travel and live in Southeast Asia by providing an ecosystem of accommodation products backed by distinct brands, world-class technology and local operations expertise.

For more information, please visit www.reddoorz.com.
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