We've taken a look at user search trends across the thousands of hotel websites that we track every day and condensed the data down into a two-minute video. Though the concept is simple, having an understanding of how, when and where users are searching and booking is vital if you're trying to improve your website's performance. Knowing how you measure up to your peers is the first step to setting achievable goals and measuring real success.

Do you know:

  • How many of your visitors are on their mobile?
  • How many are looking to bring their kids?
  • How often are they seeing cheaper rates on an OTA?

If visitors to your hotel website were 100 people… what would they be doing?

The data behind this video was collected from millions of searches over the period of November 2017 to January 2018. We work with thousands of hotels of every size and type, from small city boutiques to the biggest brands in the world.

Interested in a more bespoke benchmark? With the Triptease Platform, you have access to the learnings from 17,000 hotels' worth of data. Our team of Direct Booking Experts are on hand to pinpoint with ease your areas for improvement, while instant access to your performance data means you can track your success in real time. Take control of your parity, perfect your guest engagement and watch those direct bookings soar.

Ready to improve your online conversion rate?"

About Triptease

Triptease is a SaaS startup building industry-leading software for the hotel industry. The company was co-founded in 2015 by Charlie Osmond, Alasdair Snow and Alexandra Zubko and has offices in London, New York, Barcelona and Singapore. Triptease's most recent funding was led by British Growth Fund alongside Notion Capital and Episode 1.

The Triptease Platform is built to help hotels take back control of their distribution and increase their direct revenue. The platform identifies a hotel's most valuable guests then works across the entire customer journey - from acquisition to conversion - to make sure they book directly at the hotel.