Industry Update
Press Release23 February 2018

World-first #TravelBrag AI analysis from reveals travelers' top social media brags

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  • launches world-first #TravelBrag analysis, an innovative new way to show what travelers are shouting about on social media in cities around the globe
  • Over 5 million brags analyzed through social media mentions and latest Artificial Intelligence (AI) technology
  • In the U.S., travelers are most likely to brag about Times Square, Miami Beach, Bourbon Street and rooftop bars in top American cities
  • The recent Mobile Travel Tracker report from showed that one in twenty Americans use social media as a key source of travel inspo

DALLAS – Those 'travel bragging' posts filling up your social feeds show no sign of slowing down but now thanks to the world's first #TravelBrag Artificial Intelligence (AI) analysis,® reveals what's topping the brag charts in destinations around the world, so you can choose your next trip wisely.

Worldwide travelers are a cultured bunch, who enjoy musing around museums (300,000 brags), old-town charm (170,000 brags) and a spot of sunshine (130,000 brags), but they can also be found in floating restaurants, erotic museums and night markets.

More than five million brags globally were analysed by an Artificial Intelligence tool. Using a combination of Tweet data that included links to Instagram posts and innovative AI technology, the tool identified and grouped brag types based on travel keywords and destination mentions to give an overview of what people show off about on social media while traveling.


  1. Museum
  2. Rooftop bar
  3. Old Town
  4. Modern Art
  5. Opera
  6. Sunshine
  7. Olympic Games
  8. Cathedral
  9. Gallery
  10. Ballet

In the U.S., New York, San Francisco, New Orleans, Miami and Las Vegas are among the global travel brag destinations with top brags from travelers at the following landmarks:

  • Ritz Carlton, San Francisco
  • Times Square, New York City
  • Miami Beach, Miami
  • Bourbon Street, New Orleans
  • Union Square, San Francisco
  • Mob Museum, Las Vegas
  • French Quarter, New Orleans

This travel bragging trend echoes the findings from the recent Mobile Travel Tracker* report, which revealed that one in six travelers search social media before their trip to plan the photos they'll take #inspo. And 56% of Americans admit to spending more than an hour a day on their smartphones while on vacation.

While travelers naturally brag about taking in the tourist hotspots and cultural offerings, more people than ever are sharing foodie 'grams, shopping stories and luxe posts.


You're never more than an Insta-scroll away from #FoodPorn and the brag lists are brimming with culinary treats. Cakes in Stockholm and curry in Toronto spice up the brag lists, and New York steak and pizza both made the cut. Perhaps more surprisingly, enchiladas proved twice as popular as modern art in Mexico City, ice cream scooped 10% of all San Francisco brags and Jumbo Kingdom floating restaurant in Hong Kong took second place in the Hong Kong chart with more than 20,000 brags.

Shop 'til you drop

Shopping is a must-do for most travelers. Those visiting Paris brag more about the Rue Vieille du Temple, famous for its boutiques, than Le Louvre! Other top shop-spots included Bal Harbour in Miami, the Harbour City mall in Hong Kong, vintage shops in Melbourne and the stylish Cecile Copenhagen fashion brand made the Danish capital's top 10.

Five-star luxury

When travelers check into a posh, luxury hotel they naturally want the world to know. The stunning 5-star Ritz Carlton in San Francisco topped the city's brag list, the Four Seasons in Singapore proved brag-worthy and the Park Hyatt came in at number one in Seoul – most likely for its awe-inspiring rooftop pool.

Scott Ludwig at said, "Bragging about your travel experiences on social media has become the norm - if you didn't get social kudos out of it, it didn't happen! With travel posts being so plentiful on social media, Americans are checking out what others are bragging about to get tips for their next trip."

"This #TravelBrag analysis shows just how diverse travelers are. Whether its enjoying rooftop cocktails in Bangkok, checking out Camden Town in London or visiting the mob museum in Vegas, social bragging is out in full force."

Start planning your next adventure now and head to the Blog to check out the biggest brags from more than 30 destinations. Download the mobile app to choose from hundreds of thousands of places to stay (and brag!) around the world.

About (or™) is the most rewarding way to book a place to stay. We really love travel and we know you do too. That's why we make it really easy to book with us. With hundreds of thousands of places to stay around the world and 90 local websites in 41 languages, has it all. So, whether you're looking for value in Vegas, treehouses in Thailand or villas with views, it's all just a click away. And with our "Reward-winning" loyalty program you earn free* nights while you sleep…what could be better? Booking just got smarter too. With over 25 million real guest reviews and an app so easy to use that it's been downloaded 70 million times, you can be sure to find the perfect place for you.

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Alex Lee
Phone: (214) 613-0025
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