Source: tourism-review.com

London, Manchester and Birmingham are set to collaborate and extensively promote British cities in China, India and also the Persian Gulf. The goal is to increase and develop tourism inflow from these three rapidly growing markets towards the future.

The project "Experience England" was launched by London & Partners. It has the support of the mayors of all three British cities involved, including London's Mayor Sadiq Khan. The first-of-its-kind project will be financed from a grant received from VisitEngland. The total cost is set to be about 1.2 million pounds.

The project's aim is to make it easier for visitors from India, China and the Gulf to visit London, Manchester and Birmingham. The campaign also focuses on the English countryside and villages along the way.

Read the full article at tourism-review.com