ROCKVILLE, Md. – Choice Hotels International, Inc. (NYSE: CHH), one of the world's largest hotel companies, launched new ads reminding travelers that there's an easy way to plan and book hotel stays, and find the lowest hotel rates guaranteed. The "Badda Book. Badda Boom." campaign highlights the benefits of booking direct at ChoiceHotels.com in a fun and relatable way.

"We created 'Badda Book. Badda Boom.' and our character, Mr. B, to help tell our story and bring to life the simplicity of our booking process," said Robert McDowell, chief commercial officer for Choice Hotels. "The concept was introduced last year and proved successful as direct bookings to ChoiceHotels.com have increased and grown faster than other channels. As a result, we're expanding our presence this year and leveraging Mr. B across digital assets for the first time, including social media, video and high impact banners, to connect with more consumers."

The 2018 "Badda Book. Badda Boom." ads, created by McCann New York, will air across a diverse range of media and across national markets. Each spot brings humor to the forefront while reinforcing the message that consumers always receive the lowest price guaranteed when they book at ChoiceHotels.com. The campaign also includes ads that highlight high demand seasonal promotions and individual hotel brand offerings.

Highlighted in the campaign is the company's award-winning Choice Privileges loyalty rewards program which has experienced an unprecedented surge in new memberships and program engagement with the increase in direct bookings. Membership is free, offers fast rewards, immediate perks, and exclusive member rates when booking direct at ChoiceHotels.com. Members can earn and redeem points towards free nights at participating hotels.

About Choice Hotels®

Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world. The challenger in the upscale segment and a leader in midscale and extended stay, Choice® has over 7,500 hotels, representing more than 630,000 rooms, in 46 countries and territories. A diverse portfolio of 22 brands that range from full-service upper upscale properties to midscale, extended stay and economy enables Choice® to meet travelers' needs in more places and for more occasions while driving more value for franchise owners and shareholders. The award-winning Choice Privileges® rewards program and co-brand credit card options provide members with a fast and easy way to earn reward nights and personalized perks. For more information, visit www.choicehotels.com.

Forward-Looking Statements This communication includes "forward-looking statements" about future events, including anticipated development and hotel openings. Such statements are subject to numerous risks and uncertainties, including construction delays, availability and cost of financing and the other "Risk Factors" described in our Annual Report on Form 10-K and our Quarterly Reports on Form 10-Q, any of which could cause actual results to be materially different from our expectations.