This keynote panel discussion will be featured on Day 2 at the upcoming EyeforTravel San Francisco Digital Summit 2018 on April 9-10 at Hotel Nikko.

Expert speakers to present on this topic include:

  • Christine Kettmer, Senior Director, Customer Experience & Innovation, Marriott
  • Siobhan Mitchell, Director – Loyalty Marketing, Marketing, & Sales, Accor Hotels
  • Biby Notten, Senior Area Marketing Manager, Viceroy Hotel Group

The panel will cover:

  • Adopting a digital-first approach to your data capture strategy
  • Learn to ascertain a richer picture of each of your customers by developing a comprehensive data strategy – how can you drive loyalty in your business?
  • Measure customer behaviours across multiple devices to build an accurate reflection of consumer activity, media consumption, path-to-purchase and more.

This week alone, attendees confirmed include Expedia, Singapore Airlines, Turkish Airlines, Trip Advisor, IHG, Cliff Hotels, IHG and more
who will be joining our confirmed speaker list including Hilton, Marriott, Choice Hotels, Winding Tree, Priceline, Booking.com, Cathay Pacific Airways, Lola, Air Canada and more!
The West Coast's largest digital travel summit will tackle topics such as the role of emerging technologies in travel, personalization, marketing strategies, utilizing data and technology to deliver an exceptional customer experience & much more. And this is just the start.

Will your digital strategy stack up in 2018 and beyond? Click here to learn more and don't miss your chance to be a part of the West Coast's largest digital travel event!

Contact the team directly at – [email protected]

About Reuters Events

Reuters Events is a community where the world’s top online travel brands – from hotels to airlines, online travel agents, cruise, car hire firms and more – come to meet to drive forward growth and innovation in the industry.

We know that working in the turbulent online travel industry is as exciting as it is challenging. In this constantly evolving market place, we appreciate that keeping up with the pace of change can be tough, not to mention time consuming. You need the right information, contacts and strategic insight to succeed.

Established in 1997, by Tim Gunstone, we offer a diverse product portfolio including industry analysis, insights, research, webinars, reports and conferences to suit the needs of our clients.

Our clients read as a who’s who of online travel. From major hotel brands to new startups, we help our 80,000 strong customer base make better decisions, build better brands, close the most lucrative deals and ultimately sell more of their product. After all, increasing travel brand profit margins in the cutthroat travel industry is the name of the game!

No other online travel intelligence provider has been charting the growth of online travel as long as we have. We were here at the inception of online travel and we know the industry inside out. What’s more, we’re a small, friendly team. Forget impersonal hierarchies, we like to get to know our customers and work towards their exact needs.

Meredith Pistulka