Given the increasing appetite and focus on China and Chinese customers, EyeforTravel have invited Kimberly Lee, Senior Marketing Manager, from Tencent International Business Group to deliver a keynote presentation on Day 2 of the summit. Kimberly will be addressing the topic: Reaching the Chinese Traveller.

The session will explore:

  • The pervasiveness of WeChat as a platform around the world, with 980 million active users worldwide – what does the WeChat ecosystem look like?
  • The different data points of the Chinese traveller
  • How can you maximize the WeChat platform to drive engagement and communication?
  • How brands can leverage the app to reach Chinese travelers, and use the platforms for successful advertising purposes

Furthermore, the summit will tackle topics such as the role of emerging technologies in travel, personalization, marketing strategies, utilizing data and technology to deliver an exceptional customer experience & much more!

Tim Gunstone, Managing Director at EyeforTravel said "Innovative customer engagement is at the heart of every successful travel brand – and we are at a tipping point where it is essential for travel brands to focus on the customer experience and deliver personalized messages and content. The proliferation of mobile has been a massive enabler allowing brands to engage and build loyalty with 'connected travellers' throughout the travel cycle.

The EyeforTravel San Francisco Digital Summit 2018 will be a two-day celebration of fiery innovation, and will provide the perfect platform for your business to adapt, grow and be ahead of the curve in times of disruption and change.

Attendees confirmed to attend include TripAdvisor, Fairmont Hotels, Singapore Airlines, Dorchester Collection, Hotel Tonight, IHG, Diamond Resorts International, Choice Hotels, Air Canada, Expedia, Virgin Hotels, Turkish Airlines, Cathay Pacific, Winding Tree, and so many more.

There are tickets still available, please contact Renu Kannu at [email protected]

About Reuters Events

Reuters Events is a community where the world’s top online travel brands – from hotels to airlines, online travel agents, cruise, car hire firms and more – come to meet to drive forward growth and innovation in the industry.

We know that working in the turbulent online travel industry is as exciting as it is challenging. In this constantly evolving market place, we appreciate that keeping up with the pace of change can be tough, not to mention time consuming. You need the right information, contacts and strategic insight to succeed.

Established in 1997, by Tim Gunstone, we offer a diverse product portfolio including industry analysis, insights, research, webinars, reports and conferences to suit the needs of our clients.

Our clients read as a who’s who of online travel. From major hotel brands to new startups, we help our 80,000 strong customer base make better decisions, build better brands, close the most lucrative deals and ultimately sell more of their product. After all, increasing travel brand profit margins in the cutthroat travel industry is the name of the game!

No other online travel intelligence provider has been charting the growth of online travel as long as we have. We were here at the inception of online travel and we know the industry inside out. What’s more, we’re a small, friendly team. Forget impersonal hierarchies, we like to get to know our customers and work towards their exact needs.

Meredith Pistulka