OTA Insight Releases Business Intelligence Solution Revenue Insight
After highly successful beta testing with Highgate Hotels, revolutionary tool makes its official debut at ITB Berlin
"It's a real game changer for our business. We've tracked a positive trend since implementing Revenue Insight," says Alexis Warburton Regional Director, Revenue Management and Distribution at Highgate. "In the past six months, we've seen a total revenue increase of over $400,000 and an RGI increase of 7.4% YoY by shifting business to more profitable segments at our 200+ room beta property."
The platform allows hoteliers to visualize their main business drivers by interacting with market segments, channels, source markets and groups. Hotels will have the opportunity to understand their stay patterns by comparing length of stay, the days of week guests are staying at their hotel, room types, and more parameters that drive profitable revenue. With Revenue Insight, users can compare their year-over-year performance in just a single click.
"Our goal at OTA Insight is to make hotel level reporting simpler, better and faster," says Adriaan Coppens, CEO and Co-Founder at OTA Insight. "We are thrilled to release Revenue Insight and are looking forward to helping hotels build a more successful revenue strategy."
Revenue Insight was developed as a simple-to-use, intuitive and interactive data visualization platform that helps hotels track and analyze key factors such as room nights, average daily rate (ADR) and revenue. OTA Insight is continuing to innovate and strive with its vision to become the global leader in data intelligence for the hospitality industry.
"Highgate is excited to be working with OTA Insight," says Ankur Randev, Highgate's Chief Revenue Officer. "We had been searching for the best analytics technology that could give us the advantage to maximize our revenue across our portfolio. With the new Revenue Insight platform, we have the next level of business intelligence we need to stay ahead of the competition."
OTA Insight will be showcasing Revenue Insight from March 7-11 at ITB Berlin. Feel free to visit the OTA Insight team at Hall 10.1, Booth 112B to learn more about how Revenue Insight can help hotels deliver visibility and transparency.
About OTA Insight
OTA Insight empowers hoteliers to make smarter revenue and distribution decisions through its market leading suite of cloud-based business intelligence solutions including Rate Insight, Parity Insight and Revenue Insight. With live updates, 24/7 support from our customer success team, and a highly-intuitive and customisable dashboard, the OTA Insight platform integrates with other industry tools including hotel property management systems, leading RMS solutions and data benchmarking providers. OTA Insight's team of international experts are based all over the world, including the UK, US, France, Germany, Belgium, Spain, Italy, Peru, Mexico, Singapore, Australia and India, that supports 20,000 properties in 140 countries. For more information, visit www.otainsight.com and follow us on Twitter @otainsight.
Highgate is a premier real estate investment and hospitality management company widely recognized as an innovator in the industry. Highgate is the dominant player in U.S. gateway markets including New York, Boston, Miami, San Francisco and Honolulu. Highgate also has an expanding presence in key European markets through properties in London, Paris, Barcelona, Vienna and Prague. Highgate's portfolio of global properties represents an aggregate asset value exceeding $10B and generates over $2B in cumulative revenues. The company provides expert guidance through all stages of the hospitality property cycle, from planning and development through recapitalization or disposition. Highgate has created a portfolio of bespoke hotel brands and utilizes industry leading proprietary revenue management tools that identify and predict evolving market dynamics to drive outperformance and maximize asset value. With an executive team consisting of some of the industry's most experienced hotel management leaders, the company is a trusted partner for top ownership groups and major hotel brands. Highgate maintains corporate offices in New York, London, Dallas, Los Angeles and Seattle. For more information, visit highgate.com