The three top stories at ITB Berlin on Wednesday, 7 March 2018
ITB Berlin Daily: Partner country Mecklenburg-Vorpommern presents new tourism attractions and regional costumes +++ Malaysia is offering direct flights from Frankfurt +++ Strong growth in the Medical Tourism segment
At the World's Largest Tourism Travel Trade Show Mecklenburg-Vorpommern, the partner country of this year's ITB Berlin, presented a new range of tourism attractions. Wolfgang Waldmüller, spokesman for the Tourism Association, presented the join-in festival SeaBorn in Kühlungsborn, the Rostock Cruise Festival, a new cycle route featuring the romantic aspects of Vorpommern and a new, sustainable form of accommodation by the name of sleeperoo. The federal state also unveiled plans for new regional costumes, to be created by none other than the fashion designer Jette Joop.
Malaysia to offer direct flights from Germany:
In the future, travellers to Malaysia can look forward to a much improved flight service. Starting on 5 November 2018 Condor Airlines will be offering direct flights three times a week from Frankfurt/Main to the capital Kuala Lumpur. Malaysia will be the partner country of ITB Berlin 2019 and is working hard to implement the Malaysia Tourism Transformation Plan 2020. The country has set itself the target of boosting visitor numbers to 36 million by 2020 Supporting this effort is the global campaign Visit Malaysia Year 2020.
Strong growth in the Medical Tourism segment:
According to Jean-Francois, the CSR officer at Messe Berlin GmbH in charge of Medical Tourism, interest in this segment has risen sharply in just one year. According to a new study, the industry is forecast to grow annually by 25 per cent over the next ten years, she added. The driving force was low-cost flights and the medical services on offer at holiday destinations which made it possible to combine leisure time and treatment. Due to this year's vastly increased demand for medical tourism the segment has relocated to Hall 21. An ITB Medical Night is also taking place for the first time on Friday, 9 March, providing destination managers and organisers with an opportunity to network.
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About ITB Berlin and ITB Asia
First launched 51 years ago, ITB Berlin is recognised as the most successful trade show for the global travel industry. Some 10,000 exhibitors from more than 180 countries regularly attend this event. Every year in October for the last ten years Messe Berlin has successfully organised ITB Asia in Singapore. Boasting 940 exhibitors from 113 countries, ITB Asia in Singapore has established itself as Asia"s Leading Travel Trade Show. As the second show in Asia, ITB China will take place in Shanghai, one of the leading industrial cities in the People"s Republic of China, and with a population of around 23 million one of world"s largest cities. In contrast to ITB Asia, which reflects tourism in Asia as a whole, ITB China focuses entirely on the Chinese travel market.
About ITB China and the ITB China Conference
ITB China 2018 will take place from Wednesday to Friday, 16 to 18 May, at the Shanghai World Expo Exhibition and Convention Centre in hall 1. ITB China is a three-day business to business travel trade fair that focuses exclusively on the Chinese travel industry. The ITB China Conference will take place parallel with the show and is co-organised by the leading conference organiser TravelDaily (www.traveldaily.cn).
About ITB Berlin and the ITB Berlin Convention
ITB Berlin 2018 will take place from Wednesday to Sunday, 7 to 11 March. From Wednesday to Friday ITB Berlin is open to trade visitors only. ITB Berlin is the World"s Leading Travel Trade Show. In 2017 a total of 10,000 companies and organisations from 184 countries exhibited their products and services to around 169,000 visitors, who included 109,000 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 7 to Saturday, 10 March 2018. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. More details are available at www.itb-berlin.com, www.itb-convention.com and at ITB Social Media Newsroom.
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