Source: ALICE

New York, NY – ALICE, the hospitality industry's leading operations technology, welcomes Anna Geraty as Senior Sales Executive of New England.

Anna joins ALICE at a time of rapid growth for the company, following its $26M Series B funding in August, and the company's acquisition of concierge technology rival GoConcierge the following month.

Anna is a hospitality professional who has worked on property for more than 15 years, amassing a deep understanding of hotel operations, revenue management and sales. With a proven track record at the Pyramid Hotel Group since 2006, Anna excelled in a variety of sales and business development positions and was promoted to Area Director of Sales and Marketing in January 2013. She presided over sales, revenue and marketing efforts for multiple locations, including The Envoy Hotel, the Residence Inn Boston Downtown Seaport, the Residence Inn Boston Back Bay-Fenway, and the Residence Inn Boston Harbor on Tudor Wharf. Anna was also concurrently overseeing Revere Boston Common in Group Sales, Business Travel and Conference Services and Catering.

As the Director of Sales and Marketing for Residence Inn Tudor Wharf in 2012, Anna spearheaded her team in attaining Sales Team of the Year. She was also a Care Cup Winner in the same year for achieving the highest gross operating profit percentage and RevPAR Index. Anna graduated with a Bachelor's degree from Boston College.

Anna will succeed Head of Sales Wendy Zapach in championing ALICE's growth in New England, allowing the sales leader to direct her focus to management and strategy for the burgeoning team.

"New England is an emerging tech hub," says Anna. "While hotels have been slower to acclimate, the tide is certainly changing. Hotels in the region are looking to invest in ways to achieve expedient service that will elevate the guest experience."

A resident of Boston all her life, Anna spends her free time by the ocean or running. She finished the Boston Marathon in 2014 to fundraise for the Spaulding Rehabilitation Hospital, where she volunteered as Co-Chair of the Young Professionals Group between 2012 to 2015.

ALICE is the industry leader in hospitality operations technology. Close to two thousand hotels across the country and around the world have chosen ALICE for the transformative effect joining all hotel staff departments onto a single platform has for improved task management and employee communication. ALICE's guest engagement toolset is also helping its clients deliver exceptional service with cutting-edge innovations like guest-to-staff texting.

Head of Sales Wendy Zapach expressed her full confidence in passing on the baton: "Anna is a hotel insider and veteran in New England. I have worked with her personally over the last 12 years and witnessed the growth in her sales & marketing career. As a well-respected, well-known and well-liked hotelier, Anna will be able to open doors and have access to decision-makers from day one."

About ALICE

ALICE is the leading all-in-one hospitality operations platform that enables hotel staff to do their most impactful work. Task management, real-time communication, and operational analytics reduce the complexity and chaos of hotel operations providing the transparency and flexibility needed to run efficiently. Founded in 2013, ALICE works with more than 2,500 hotels and tens of thousands of hotel staff across many of the world's leading brands, including Hilton Hotels & Resorts, Graduate Hotels, and Grupo Posadas. ALICE won 7 HotelTechAwards in 2022: winner of Best Concierge Software & Best Housekeeping Software; finalist for its Guest Messaging, Maintenance, and Staff Collaboration Tools; Top 10 People's Choice; and Top 10 Best Places to Work in Hotel Technology for the fifth straight year. https://www.aliceplatform.com/.