External Article16 March 2018
Beauty maven Bobbi Brown is getting into the hotel business
Bobbi Brown is best known for the beauty brand bearing her name. The minimalist, flattering eyeshadows and lipsticks won many busy working women as fans, but Brown sold the company to Estee Lauder in 2016 and has been looking for a new project ever since.The answer came in a form she didn't expect – a hotel in her pretty suburban New Jersey hometown.Unlike many in the beauty and fashion worlds, Brown was content not to be a regular on the New York City party scene, preferring a quieter life with her husband, developer Steven Plofker, and three sons in Montclair, about 45 minutes outside of Manhattan. Montclair is a picturesque, sleepy college town that refutes the cliche of New Jersey as dirty and industrial.Does this mean that A-listers might abandon Manhattan for the 'burbs? Brown thinks it's worth taking the risk, and she spoke to CNN Travel about her new life as a hotelier.