Comfort Brand Renaissance Results In Significant Growth
Brand transformation continues to build pipeline with 80 percent new construction
ROCKVILLE, Md. -- Choice Hotels International, Inc. (NYSE: CHH), one of the world's largest hotel companies, has continued to transform the Comfort brand through bold moves and substantial investment. The Comfort brand plans to again open more than one hotel per week in 2018 with a pipeline of nearly 300 properties, 80 percent of which are new construction. From 2013 through 2019, Choice, along with its franchisees, will have invested $2.5 billion in its flagship brand driven by the Move to Modern initiative, a system-wide update to public spaces and guest rooms.
Choice plans to bring the Comfort brand to several primary markets in 2018, including Austin, Texas; Asheville, N.C.; Columbus, Ohio; Dallas; Denver; Nashville, Tenn.; New York; Oklahoma City; Philadelphia; and San Diego. The recent Comfort hotel openings are located across the country, and include a mix of new construction and conversion projects:
- Comfort Inn & Suites in Oklahoma City, Okla. - 87 guest rooms
- Comfort Inn & Suites in Humble, Texas - 61 guest rooms
- Comfort Inn & Suites in Niagara Falls, N.Y. - 82 guest rooms
- Comfort Inn in College Park, GA - 127 guest rooms
- Comfort Inn in Raleigh, N.C. - 128 guest rooms
"The Comfort brand is a proven leader in the upper midscale segment and there is continued runway for growth throughout the country," said Brian Quinn, head of development, new construction brands, Choice Hotels. "Developer interest in the Comfort brand remains strong due to the brand's prototype, value proposition, and strong return on investment."
For more information on Comfort Hotels development opportunities, please visit https://choicehotelsdevelopment.com/comfort/.
About Choice Hotels
Choice Hotels International, Inc. (NYSE: CHH) is one of the largest and most successful lodging franchisors in the world. With more than 7,000 hotels, representing nearly 570,000 rooms, in over 40 countries and territories as of March 31, 2019, the Choice® family of hotel brands provide business and leisure travelers with a range of high-quality lodging options from limited service to full-service hotels in the upscale, midscale, extended-stay and economy segments. The award-winning Choice Privileges® loyalty program offers members benefits ranging from everyday rewards to exceptional experiences. For more information, visit www.choicehotels.com.
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