Industry Update
Press Release19 March 2018

Comfort Brand Renaissance Results In Significant Growth

Brand transformation continues to build pipeline with 80 percent new construction

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Comfort Inn® (by Choice International)

ROCKVILLE, Md. -- Choice Hotels International, Inc. (NYSE: CHH), one of the world's largest hotel companies, has continued to transform the Comfort brand through bold moves and substantial investment. The Comfort brand plans to again open more than one hotel per week in 2018 with a pipeline of nearly 300 properties, 80 percent of which are new construction. From 2013 through 2019, Choice, along with its franchisees, will have invested $2.5 billion in its flagship brand driven by the Move to Modern initiative, a system-wide update to public spaces and guest rooms.


"The Comfort brand has undergone a renaissance," said Anne Smith, vice president, brand management and design, Choice Hotels. "With over 1,800 properties across North America, we're everywhere guests want to travel, whether on leisure or business, and we look forward to bringing the brand to even more major markets in 2018. Our decision to commit to improving the Comfort brand was the right one as the transformation has fortified the brand's position in the upper midscale segment and led to one of the largest pipelines in its history."

Choice plans to bring the Comfort brand to several primary markets in 2018, including Austin, Texas; Asheville, N.C.; Columbus, Ohio; Dallas; Denver; Nashville, Tenn.; New York; Oklahoma City; Philadelphia; and San Diego. The recent Comfort hotel openings are located across the country, and include a mix of new construction and conversion projects:

  • Comfort Inn & Suites in Oklahoma City, Okla. - 87 guest rooms
  • Comfort Inn & Suites in Humble, Texas - 61 guest rooms
  • Comfort Inn & Suites in Niagara Falls, N.Y. - 82 guest rooms
  • Comfort Inn in College Park, GA - 127 guest rooms
  • Comfort Inn in Raleigh, N.C. - 128 guest rooms

"The Comfort brand is a proven leader in the upper midscale segment and there is continued runway for growth throughout the country," said Brian Quinn, head of development, new construction brands, Choice Hotels. "Developer interest in the Comfort brand remains strong due to the brand's prototype, value proposition, and strong return on investment."

For more information on Comfort Hotels development opportunities, please visit

Related Brands

Comfort Inn

The Comfort brand, franchised by Choice Hotels, has been trusted by travelers and hotel owners for more than 30 years. With Comfort Inn, Comfort Inn & Suites and Comfort Suites hotel properties nationwide, the Comfort brand family is ready to take care of guests everywhere they need to be.
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Comfort Suites

Comfort Suites® is one of the leading competitors in lodging today, offering an all-suites product with an attractive value proposition for both guests and owners. Constantly raising the bar to remain competitive, the Comfort Suites brand has developed a new inviting, cost-effective prototype.
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About Choice Hotels

Choice Hotels International, Inc. (NYSE: CHH) is one of the largest and most successful lodging franchisors in the world. With more than 7,000 hotels, representing nearly 570,000 rooms, in over 40 countries and territories as of March 31, 2019, the Choice® family of hotel brands provide business and leisure travelers with a range of high-quality lodging options from limited service to full-service hotels in the upscale, midscale, extended-stay and economy segments. The award-winning Choice Privileges® loyalty program offers members benefits ranging from everyday rewards to exceptional experiences. For more information, visit

© 2019 Choice Hotels International, Inc. All rights reserved.