Best Western® Hotels & Resorts Goes "Behind the Brands" with a Closer Look at Best Western Premier®
First-Rate Amenities, Superior Accommodations and Exceptional Service are Part of Today's Best Western, with Best Western Premier®
PHOENIX -- On the heels of Best Western's launch of "Today's Best Western" campaign and its "Behind the Brands" series, the company is inviting travelers to explore what it means to live the Premier Life®. Best Western Premier is one of Best Western Hotels & Resorts' most exclusive offerings, which brings a notably refined and elegant travel experience to today's discerning travelers. With 120 locations across the globe and 50 more in the pipeline, the upscale brand is designed for business and leisure travelers seeking first-rate amenities, superior accommodations and exceptional service.
Best Western Premier was introduced in North America in 2011 as part of the company's descriptor program after 8 years of success in Europe and Asia. Continuing its evolution, Best Western Hotels & Resorts launched a brand refresh in 2015 - debuting new logos for each of its brands, including Best Western Premier. The new Best Western Premier logo uses a classic yet contemporary font, along with unique design elements to exude elegance and style. Its monogram brings an iconic expression with a multi-dimensional elliptical shape, customized lettering and a tapered line that ties it back to the Best Western master brand.
Best Western Premier hotels are setting a higher standard today with stylish designs, attention to detail and personalized service. Today's Best Western Premier hotels offer:
- Modern and unique exterior designs and robust in-room amenities
- Award-winning "Build Your Own Breakfast" with hot, healthy, customizable options available at most locations
- Luxurious Apothia® bath products, the choice for fashionable trendsetters for 25 years
- Onsite dining, cocktail bars and fitness centers
- Convenient business centers, boardrooms, gathering spaces and sundry shops
Staying at a Best Western Premier is now even more rewarding this spring with Best Western Rewards®, the company's award-winning loyalty program. Members can Go.Get.Rewarded® with a $10 Best Western Travel Card® for every completed stay now through April 29, 2018.
For more information on Best Western Hotels & Resorts, please visit BestWestern.com.
About Best Western® Hotels & Resorts
Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand within the BWH Hotel GroupSM global network. With 16 brands and approximately 4,700 hotels in over 100 countries and territories worldwide*, BWH Hotel Group suits the needs of developers and guests in every market. Brands include Best Western®, Best Western Plus®, Best Western Premier®, Executive Residency by Best Western®, Vīb®, GLō®, Aiden®, Sadie®, BW Premier Collection® and BW Signature Collection®. Through recent acquisition, WorldHotels® Luxury, WorldHotels Elite and WorldHotels Distinctive brands are also offered. Completing the portfolio is SureStay®, SureStay Plus® and SureStay Collection® franchises**. For more information visit www.bestwestern.com or www.bestwesterndevelopers.com.
* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.
**All Best Western, WorldHotels and SureStay branded hotels are independently owned and operated.