Source: Hilton
tru by hilton

MCLEAN, Va. -- Hilton's (NYSE: HLT) midscale hotel brand, Tru by Hilton, is increasing its presence across the South with three new property openings in Little Rock, Arkansas; Meridian, Mississippi and Louisville, Kentucky. Tru by Hilton is committed to meeting the needs of both owners and guests by delivering a consistent product that doesn't sacrifice a quality experience over price. These three properties join six properties currently open in the southern region of the U.S., with nearly 30 additional properties expected to open in the South this year.

"As we approach the one-year anniversary of the first-ever Tru opening, we are proud to be a game changer in the midscale segment and equally proud of the growth we've achieved in this short time," said Alexandra Jaritz, global head, Tru by Hilton. "As the first Hilton brand in this space, we continue to look for opportunities to innovate and iterate our current offerings to ensure we're meeting the needs of our guests and owners."

The three new properties represent the first Tru by Hilton hotels in Mississippi and Kentucky, and the second Tru by Hilton in Arkansas, after Tru by Hilton Stuttgart.

  • The 82-room Tru by Hilton Little Rock West is located just off I-30 in Arkansas, seconds from the Outlets of Little Rock shopping center, dining and entertainment and 15 minutes from downtown Little Rock.
  • The 82-room Tru by Hilton Meridian is situated off I-20/59 in the Bonita Lakes area of Mississippi, with convenient access to the Mississippi Industrial Heritage Museum and historic downtown Meridian, and a 20-minute drive to Naval Air Station Meridian.
  • The 90-room Tru by Hilton Louisville East is 14 miles from the Louisville International Airport and 16 miles from the University of Louisville, while offering guests convenient access to some of Kentucky's famous attractions: Churchill Downs, home of the Kentucky Derby, and the Louisville Zoo.

Tru by Hilton properties feature the amenities and experiences that matter most to guests such as comfortable beds, efficiently designed rooms and bathrooms with premium bath amenities, top-rate in-room entertainment, a complimentary build-your-own "Top It" breakfast bar, a 2,880-square-foot lobby with areas for guests to work, play games, eat and lounge, and a 24/7 "Eat. & Sip." market with gourmet snacks and drinks, including single-serve wine and beer. The tech-savvy hotels feature mobile check-in, Digital Key, free Wi-Fi, remote printing, a social media wall, lobby and market tablets, and accessibility to outlets everywhere. Additionally, Tru by Hilton properties offer fitness centers that leverage the latest fitness trends including barre, TRX bands, free weights, cardio and flexibility gear.

Tru by Hilton is part of Hilton Honors, the award-winning guest-loyalty program for Hilton's 14 distinct hotel brands. Hilton Honors members who book directly through preferred Hilton channels save time and money, and gain instant access to the benefits they care about most, such as an exclusive member discount, free Wi-Fi and a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay. Members can also redeem their Points for free nights, to gain access to unique events through the Hilton Honors auction platform or to make purchases at Amazon.com with Amazon Shop with Points.

More information about Tru by Hilton can be found at www.trubyhilton.com. Media may access high-resolution renderings and more by visiting news.trubyhilton.com.

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 18 world-class brands comprising more than 6,800 properties and more than 1 million rooms, in 122 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed more than 3 billion guests in its more than 100-year history, earned a top spot on the 2021 World's Best Workplaces list and been recognized as a global leader on the Dow Jones Sustainability Indices for five consecutive years. In 2021, in addition to opening more than one hotel a day, Hilton introduced several industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the nearly 128 million members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit newsroom.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.

Jennifer Hughes
Director, Brand Public Relations - Hilton Worldwide
+1 901 374 6518
Hilton