Industry Update
External Article 3 April 2018

Active Travelers Boost Austrian Tourism

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Lounging and doing nothing is usually not on the agenda for holidaymakers in Austria. Anyone who spends the holidays here wants to be active. According to experts, in no other country in the EU is sport such an important factor for employment, growth and prosperity as in Austria. Active travelers are thus an important group of visitors for the Austrian tourism sector.

In Austria, 8% of overnight stays in accommodation facilities are classified as "relevant for sport". In total, domestic tourism regarding active travelers reaches 62 million overnight stays annually. This is roughly equivalent to the total tourism in, for example, Croatia or Poland.

The main contribution was provided by winter sports departments. In the summer season, the active holidaymakers come for hiking, mountain biking and climbing. E-bike driving is also becoming increasingly popular, while in the cold season, tourists do alpine, Nordic or gentle winter sports.

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