ROCKVILLE, Md. – Choice Privileges, the award-winning loyalty program from Choice Hotels International, Inc. (NYSE: CHH), launched a new promotion today called Book. Stay. Repeat. From April 2 to May 25, 2018, two separate stays can earn Choice Privileges members enough rewards points to redeem for a future free night at more than 1,000 Choice Hotels properties worldwide, or bring members closer to a complimentary night at over 4,500 more properties. Additionally, there is no limit to the number of free nights members may earn during the promotion.

"Guest feedback is the driving force behind our loyalty program. Choice Privileges members look forward to our promotions, and Book. Stay. Repeat. is a true member favorite," said Jamie Russo, vice president, loyalty programs and customer engagement, Choice Hotels. "The Choice Privileges program offers fast, relevant rewards that are easily redeemed. In 2017, our members redeemed tens of billions of rewards points - more than ever before. It is great to see that our members are not just accumulating points, they are reaping the value of redeeming them."

To participate in Book. Stay. Repeat., members must register for the promotion before check-out and book their travel on ChoiceHotels.com, the Choice Hotels mobile app, or by calling 800.4CHOICE. Corporate travelers can book in their online booking tool, global distribution system, or with a travel agent. Details of the promotion may be found at ChoiceHotels.com/freenight.

There are now more than 35 million Choice Privileges members around the world, with over 5 million members joining in 2017.

The Choice Privileges loyalty rewards program has been rated no. 1 in USA Today's 10Best Readers' Choice Awards list for two consecutive years. Membership is free, offers fast rewards and perks, and exclusive member rates when booking directly at www.choicehotels.com. Fast rewards include the free and first-of-its-kind Choice Privileges Your Extrasprogram, which offers members exclusive rewards, including Choice Privileges bonus points, airline miles, gift cards for a premium coffee shop, fuel discounts, or shared ride credits at mid-week check-in, regardless of membership status.

For more information about the Choice Privileges rewards program, visit www.choicehotels.com/choice-privileges.

About Choice Hotels®

Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world. The challenger in the upscale segment and a leader in midscale and extended stay, Choice® has over 7,500 hotels, representing more than 630,000 rooms, in 46 countries and territories. A diverse portfolio of 22 brands that range from full-service upper upscale properties to midscale, extended stay and economy enables Choice® to meet travelers' needs in more places and for more occasions while driving more value for franchise owners and shareholders. The award-winning Choice Privileges® rewards program and co-brand credit card options provide members with a fast and easy way to earn reward nights and personalized perks. For more information, visit www.choicehotels.com.

Forward-Looking Statements This communication includes "forward-looking statements" about future events, including anticipated development and hotel openings. Such statements are subject to numerous risks and uncertainties, including construction delays, availability and cost of financing and the other "Risk Factors" described in our Annual Report on Form 10-K and our Quarterly Reports on Form 10-Q, any of which could cause actual results to be materially different from our expectations.