External Article16 April 2018
Moroccan Business Travel Needs More Investment
After launching new airlines, the tourism revenues rose from 64.2 billion dirhams in 2016 to 71.9 MMDH in 2017, a remarkable increase of 12%. However, the breakdown of this revenue between leisure travel and business travel shows a surprising difference.
Out of the 71.9 MMDH of tourism revenues collected in foreign currencies, 68.7 MM were spent by travelers who came for leisure and only 3.2 MM by visitors who came for business reasons. Leisure tourism therefore generates 95% of the total revenue and business travel less than 5%.
Large specialized cities generate 15% to 20% of their MICE revenues.
Read the full article at tourism-review.com