Industry Update
Supplier News17 April 2018

ReviewPro Launches the Guest Messaging Hub

Leaders in Guest Intelligence launch new solution to improve the guest experience

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ReviewPro presents Guest Messaging Hub, a real-time communication platform that can be used to interact with guests from the messaging service they prefer, without having to download an app. It was designed in response to the fast-growing trend in private messaging use, and also answers the need from ReviewPro's hotel clients for an efficient, seamless, and fully integrated messaging system for guests to connect directly with hotel staff.


The Guest Messaging Hub has been beta tested by a leading luxury brand and has been pre-sold into some of ReviewPro's biggest clients. High demand is expected as the industry sees a trend for private messaging apps taking over as the preferred method of communication. "Adopting messaging systems for hotel guests is critical as they expect their problems resolved immediately and while still on property. The Guest Messaging Hub offers a simple dashboard and easy-to-use interface for hoteliers to respond to guests' needs and prevent any inconveniences becoming potential negative online reviews," says RJ Friedlander, CEO of ReviewPro.

The Guest Messaging Hub allows guests to interact with the hotel or brand via the messaging service they already use (SMS, Facebook Messenger, Twitter, with WhatsApp and WeChat coming soon). ReviewPro clients can receive and respond to guest messages via the device from which they habitually access the ReviewPro app. Messages can be grouped together by service type (Facebook and Twitter together for example), or specific hubs for specific groups (corporate or VIP clients etc.).

The tool allows guests to voice concerns while still on property, and have them addressed quickly by the hotel, leading to an enhanced guest experience. Guest satisfaction generates positive online sentiment, which has been proven to boost profits in terms of ADR, occupancy, and RevPAR.

About ReviewPro

ReviewPro is the world leader of Guest Intelligence solutions, with more than 55,000 hotels in 150 countries. ReviewPro's Global Review Index™ (GRI), the industry-standard online reputation score, is based on review data collected from more than 175 OTAs and review sites in over 45 languages. The company's cloud-based Guest Experience Improvement Suite™ includes Online Reputation Management, Guest Satisfaction Surveys, Auto Case Management, and an innovative Guest Messaging Hub. The tools and processes that ReviewPro provides enable clients to prioritize operational and service improvements to deliver better guest experiences and increase guest satisfaction, online rankings, and revenue.

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Zoe Koumbouzi