Groups360™ Finds Hoteliers and Planners Are Both Exploring Technology Solutions
Meetings Industry Seeks Greater Efficiencies in a Changing Marketplace
Of those who accessed the software during the trial period, 100 percent of users went through the sourcing process, utilizing GroupSync smart search tool to find available properties, but only 20 percent went on to generating RFPs. With so many users spending their time on market screening, it became clear that sourcing remains a significant challenge in the current marketplace.
"Among meeting planners, the vast majority of their time and activity was centered on sourcing markets and venues, indicating to us that the choice of destination or particular brand location wasn't an automatic decision," said Gallineau. "While many planners currently choose the same property or brand for every meeting, this may be because the hotel brand only shows properties where they're looking to fill vacancies, or perhaps an intermediary has a relationship that adds bias and determines the properties they recommend, especially in light of commission changes. With an unbiased tool, our trial period users were able to see the reality of the pool of available properties that meet their event needs."
During the free trial period, 50% of users spent most of their time reviewing market information—including anticipated future rates and average group occupancy—as well as 39% viewing hotel property detail and incentive pages, reinforcing the current lack of information for both meeting planners and hoteliers to make the best decision when it comes to sourcing and booking.
To learn more about Groups360 or to take advantage of the GroupSync suite of tools, visit www.groups360.com.
About Groups 360
Groups360 is the Most Trusted Marketplace for Meetings™. The company"s GroupSync suite of tools combines technology, business intelligence, industry experience and skilled advisors to deliver transparency, speed, savings and a great match between the needs of planners with hoteliers, destinations and other event suppliers. Started in 2014 by the former president and chief sales officer of Gaylord Entertainment, the Nashville-based company serves thousands of market participants across the US and internationally. Learn more at www.Groups360.com.