By blending the ample amount of information available on social media with guest data in a hotel CRM platform, it's possible to create exceptionally effective, highly segmented, targeted marketing campaigns. In this guide, we'll explore how powerful data segmentation can be when these two information systems are used together.

By blending the ample amount of information available on social media with guest data in a hotel CRM platform, it's possible to create exceptionally effective, highly segmented, targeted marketing campaigns. In this guide, we'll explore how powerful data segmentation can be when these two information systems are used together.

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Casey Munck
Senior Marketing & Communications Manager