The Luxury Collection And Sofía Sanchez De Betak Unveil Vibrant Kimono-Inspired Capsule Collection
Sofía Sanchez de Betak Designs CHUFY x The Luxury Collection, an Exclusive Line of Women’s Clothing & Accessories with Beautiful, Modernized Japanese Motifs Inspired by the Art and Culture of Japan
The Luxury Collection Hotels & Resorts, and Sofía Sanchez de Betak, graphic designer and creative director, are pleased to announce the launch of an exclusive capsule collection, CHUFY x The Luxury Collection.
The 36-piece capsule collection is inspired by the vibrant confluence of modernity and tradition in Japanese culture, anchored in classic silhouettes and eccentric patterns. The women's ready-to-wear line of kimono-inspired pieces is a reflection of Sofía (A.K.A. 'Chufy') and her travels through Japan, where she experienced the beautiful destination through the lens of The Luxury Collection's celebrated hotels including Suiran in Kyoto and The Prince Gallery in Tokyo.
"I fell in love with the culture of Japan when I visited for the first time five years ago, and so I was thrilled to explore the destination with The Luxury Collection upon my return as their hotels are such unique and cherished expressions of their locations," said Sofía Sanchez de Betak. "Both The Prince Gallery in Tokyo and Suiran in Kyoto had beautiful kimonos waiting for me in my room upon arrival, and I ended up wearing each lovely garment throughout my travels," added Sofía. "This attention to detail and personal connection to the destination truly resonated with me, and ultimately inspired me to create my own versions with bold prints and my favorite fabrics."
The collection features ready-to-wear, sleepwear, and accessories, and infuses rich silks in a vivid color palette of playful yellow, vibrant orange and persimmon, mixed with deep midnight blue and dusty rose. Iconic Japanese motifs, such as cherry blossoms, Koinobori fish, and dragons, are emblazoned across the back of the kimono version of a bomber jacket or in the playful patterns of kimono robes. Sofia's bold and colorful designs are influenced by the vintage Japanese fabrics and antique matchboxes she collected during her travels across Japan. Much like the interior design of The Luxury Collection's hotels in Japan, the collection reflects a contemporary flair juxtaposed with traditional touches.
"With an adventurous spirit, a gift for storytelling and keen eye for design, Sofía is the true embodiment of a Luxury Collection Global Explorer," said Anthony Ingham, Global Brand Leader, The Luxury Collection and W Hotels Worldwide. "We are thrilled that her experiences at our iconic hotels in Japan provided inspiration for this incredible capsule collection," added Ingham. "Perfectly aligned with The Luxury Collection's core passions, each unique piece is reminiscent of Japan's indigenous charms, treasures and spectacular settings."
Standout pieces from the collection include a luxurious silk kimono dress in ethereal pink with white silhouettes of Japanese cherry blossoms, a sleek ivory Nibushiki bomber jacket embroidered with dragons and Hokusai-inspired waves, and an imaginative "Trippin" Kimono with vibrant colors and Japanese icons throughout.
Exclusively available on www.luxurycollectionstore.com and www.chufy.com, as well as The Webster, Matches Fashion, Bergdorf Goodman, and FiveStory, the collection ranges in price from $369 to $2,500 USD and is available in extra-small to extra-large sizes.
About Sofía Sanchez de Betak
Sofía Sanchez de Betak (nee Barrenechea) is a Buenos Aires born, New York based, Art Director and Fashion Consultant. An avid world traveler and style influencer, Sofía is the author of the Assouline published book, "Travels with Chufy," where she highlights off-the-radar hideaways and secluded retreats where those in the know seek unforgettable experiences. Sofía has been named among the 10 most influential women of Argentina, together with the country's First Lady and the Vice-President. With a keen eye and love for fashion and travel, Sofía has collaborated with several magazines and brands, working on special projects and often served as a brand ambassador. This list includes Chanel, Valentino, Rodarte, Chloe, Mary Katrantzou, Peter Pilotto, Michael Kors, Zara, Mango, Massimo Dutti, Globe Trotter, Jason Wu and The Luxury Collection (Starwood Hotels), Vogue, Condé Nast Traveler, Harper's Bazaar, Revista La Nación, Nowness, among others.
About Marriott International
Marriott International, Inc. (NASDAQ: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of more than 8,100 properties under 30 leading brands spanning 139 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts all around the world. The company offers Marriott Bonvoy®, its highly awarded travel program. For more information, please visit our website, and for the latest company news, visit Marriott News Center. In addition, connect with us on Facebook and @MarriottIntl on Twitter and Instagram.
