Profiling CEO Martin McConnachie — Photo by News Corp Australia
World first technology pioneered in Australia can maximise occupancy for accommodation providers in destinations hosting major global events.

AutoYield has led the world in the creation and enhancement of dynamic variable pricing, to maximise yield across a range of industries by processing real time supply and demand.

Chief Executive Officer Martin McConnachie says host cities can spend a fortune in pitching for, and marketing events such as the Olympic Games and football world cups, only to have opportunities squandered once they get underway.

“Sadly, we witnessed this failure to deliver on expectations recently during the staging of the Commonwealth Games on Australia’s Gold Coast,” Mr McConnachie said.

“Visitor numbers fell dramatically short of what was expected for the Games, but it could have been a much better news story for tourism operators if they had used technology developed right under their noses.”

Mr McConnachie said tourism authorities can’t afford to ignore dynamic variable pricing and risk losing customers deterred by what’s seen as overpriced accommodation.

“If the price of rooms had been dynamically adjusted on the Gold Coast to reflect minute- by-minute supply and demand – everyone stood to win,” Mr McConnachie said.

“There was a lot of sun shining during the games but unfortunately not much “hay” was made as thousands of rooms sat empty, along with the restaurants that should also have been thriving on the back of big visitor numbers,” Mr McConnachie said.

AutoYield’s cloud-based software allows smaller operators to compete with the major chains.

The technology, already used by Allotz.com, is set and forget – detecting either a shortage or excess of beds, before adjusting the tariff in real time to reflect actual demand.

Accommodation managers set the parameters for the highest and lowest prices - and the market forces determine the right price for the right time.

“Long term benefits notwithstanding, there’s no reason why major global events can’t be delivering maximum yield as they are happening,” Mr McConnachie said.

Inquiries: Katherine McConnachie, 0403 613575

Adam Walters
Media Manager