How Marriott Is Working With Salesforce To Get Complete, Cross-Channel ‘Recognition’ Of Its Guests - geomarketing.com
"Marriott's vision is to be the world's favorite travel company. The best way to reach that goal is to employ a best-in-breed, global customer recognition platform that connects our guests at every possible touchpoint to our team of expert hospitality professionals who strive to delight our guests every stay," says Brian King, Global Digital & Sales Officer at Marriott International.
As the devices and platforms consumers use to get the products and experiences they want multiply by the day — from desktop to mobile to social media, and now chatbots to voice activated assistants — it's as difficult as ever for brands and their customers to get fully, seamlessly connected.
A partnership between Marriott International and marketing platform Salesforce a promising to deliver on the evolving demands associated with customer relationship management and personalization across multple channels and touchpoints.
The move comes as Marriott unveiled plans last month to introduce one set of unified benefits across Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest for its members in August 2018.
