Influencer marketing doubled in 2017, according to a recent study from Klear.¹ For those new to influencer marketing, influencers can be defined as people with large audiences who post on social media about an organization and are compensated for their efforts. When it comes to marketing your hotel, partnering with influencers is all about building buzz among potential guests to increase transient visits and among planners to increase event leads. In his book The Art of Community, Jono Bacon shares, "Buzz is about excitement and excitement is about dreams."² And isn't travel all about making dreams come true?

With the rapid growth of influencer marketing, particularly in the visually-appealing travel sector, we're sharing the benefits of partnering with influencers, explaining the types of influencers, how to find and determine the right influencer for your hotel, and how to engage influencers. Armed with the following details, you'll have all the information you need to consider if influencer marketing is right for your hotel marketing plan this year to increase transient visits and event planning leads.

Read the full article at Amadeus Hospitality