Head of France at SiteMinder alerts hotels: ‘direct bookings are slowing’
"It is ironic that direct bookings are slowing in one of the first markets to make sure rate parity was a non-issue for local hotels. I believe it's time France's hotels assess the balance of their distribution strategies, and capitalise on the continued rise of tourism entering the country by taking more ownership of their supply. While hoteliers are incredibly time-poor, they can take small steps – examine the state of their hotel website, for example, or the conversion rates of their online booking engine – and look to technology as a key enabler," says Mr Fisch.
Clemens Fisch has more than a decade's experience working within Europe's dynamic hospitality and travel industry, having begun as a tour guide before leading tour operator EF Cultural Tours as an area manager in Switzerland. From there, he served at travel agency PDM Touristik, initially as a delegation manager before being promoted to deputy head of sales. Prior to joining SiteMinder, he was a senior account manager at Booking.com where he discovered the real challenges of hoteliers behind the front desk.
As the regional manager of France at SiteMinder, Mr Fisch leads a team that has secured deals with Paris' largest hotel chain, Machefert Hotels Collection; the famous Hotel du Louvre; and Hotel Barrière Le Gray d'Albion Cannes. France is one of SiteMinder's fastest-growing markets, having grown its local customer base more than ten percent in the past six months and local customer reservations more than thirty percent since January.
Today's announcement precedes the Food Hotel Tech conference in Paris, where SiteMinder is exhibiting for the first time.
As the leading cloud platform for hotels, SiteMinder allows hotels to attract, reach and convert guests across the globe. We serve hotels of all sizes with award-winning solutions for independents and groups alike, wherever they are in the world.
SiteMinder's products include The Channel Manager, the industry's leading online distribution platform; TheBookingButton, a wholly-branded booking engine for direct bookings via the web, mobile or social; Canvas, the intelligent website creator for independent hoteliers; Prophet, the real-time market intelligence solution that takes the guesswork out of pricing rooms; and GDS by SiteMinder, a single-point of entry to a six-figure network of travel agents and the world's major global distribution systems. With more than 30,000 hotel customers and 600 of the industry's top connectivity providers as our partners, today we have presence in more than 160 countries on six continents. For more information, visit www.siteminder.com.
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