With 500 online hotel bookings happening every minute, technology is transforming the way people book travel — but it's also creating real problems. Travel fraud is on the rise, with one in four consumers being scammed , according to recent research from the American Hotel and Lodging Association (AHLA). The accused? Third-party travel resellers. And shady online marketing practices by these companies have led to 28.5 million fraudulent and misleading hotel bookings — costing consumers a whopping $5.2 billion in 2107 alone.

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