External Article17 May 2018
Luxury Hospitality Embraces Transience - skift
changing consumer habits around the sector. A temporary hotel doesn't sound like the most desirable place for a high-end traveler to stay. For many, the idea of luxury is entwined with the historic. And historic, by its very definition, means something being in a place for a very, very long time. But as you've heard us say before, that's the old way of thinking about things. Luxury is more and more about exclusivity, and what could be more exclusive than a property that only has a fleeting existence?