The bizarre case of Renaissance Hotels' Facebook decline - thinknum.com
Renaissance Hotels, the up-market brand now owned by Marriott is on an inexplicable and precipitous slide... when it comes to Facebook likes. In December, 2015, Reanaissance's Facebook page was nearing a coveted 1,000,000 likes when it began a dramatic and steady downslope. As of today, the page is at 893,000 likes and still sliding.
Usually, social-media declines of this magnitude can be traced back to negative news events that led to changes in public perceptions. But a search for such announcements or news related to the brand only reveals a recent opening in Poland that garnered positive press and an announcement that it is going through a brand update that promises hotels that will be more reflective of the neighborhoods in which they're located.
