The World Travel & Tourism Council likes to bring a little Hollywood to its world summits. Past speakers have included Robert Redford, Daryl Hannah and former Disney chair and DreamWorks co-founder Jeffrey Katzenberg. Redford and Hannah were connected to travel by their environmentalist credentials, Katzenberg via his friendship with Abercrombie & Kent chairman Geoffrey Kent.

But the celebrity guest speaker at the summit last month in Buenos Aires, "The Godfather" director Francis Ford Coppola, has a more direct connection: He owns the Family Coppola Hideaways, a collection of hotels, four in Central America and one each in New Orleans, Buenos Aires and Bernalda, Italy.

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