Source: Adobe Systems Incorporated

At a time when travelers have an enormous amount of choices when it comes to where they go, how they get there, and where they stay, travel and hospitality brands are racing toward a new focus: service innovation.

Indeed, brands including Delta, Marriott, among others, are looking for ways to improve the customer experience, and, in some instances, are even expanding their services beyond what they are known for. Let's take a look.

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