Multi-platinum Artist FLO RIDA will Perform at the HITEC Houston Opening Party, Presented by Samsung — Photo by HFTP

Hospitality Financial and Technology Professionals (HFTP®), producers of Hospitality Industry Technology Exposition and Conference (HITEC®), is pleased to announce a partnership with Samsung for the upcoming HITEC Houston Opening Party this June. HITEC Houston attendees are invited to the Opening Party, which will be a lively event filled with entertainment and food. Multi-platinum entertainer Flo Rida – one of the most downloaded artists of all time with 29 Billboard Hot 100 hits, over two billion YouTube views and over 80 million downloads – will perform at the Opening Party taking place on Monday, June 18 from 6:30 to 9:30 p.m. in the luxe environment of the House of Blues Houston. HITEC Houston will take place from June 18-21, 2018 at the George R. Brown Convention Center in Houston, Texas USA.

HFTP and Samsung, which annually hosts a party coinciding with HITEC, are coming together to create a memorable evening that will help propel the week of hospitality education and networking.

"Between Samsung and HFTP, the HITEC Houston Opening Party is sure to be a night that will be remembered," said HFTP CEO Frank Wolfe. "The opening kick-off party for the largest HITEC of the year is open to all conference attendees. Join HFTP, Samsung and industry peers at the fabulous House of Blues for fun and mingling as everyone prepares for a busy and exciting week ahead."

"Samsung has a multi-year legacy of delivering a big event at HITEC in which we bring the industry together as one," said Jonas Tanenbaum, vice president of hospitality TV division at Samsung Electronics America. "This year we are thrilled to join with HFTP for a kickoff to HITEC like never before at which we will demonstrate our collective commitment to the industry we serve."

Samsung's vision of "creating a better world full of richer digital experiences, through innovative technology and products" aligns with the overall mission HITEC. HITEC Houston offers multiple sponsorship and advertising opportunities for those interested in promoting their company name to thousands of attendees. See which opportunities are still available by downloading the HITEC Houston Marketing Kit.

HFTP remaining events for 2018 include HITEC Houston – HFTP's largest event of the year – from June 18-21 at the George R. Brown Convention Center in Houston, Texas USA. HFTP Annual Convention will October 24-26 at the Omni Louisville Hotel in Louisville, Kentucky USA. HITEC Dubai will take place December 5-6 at the Madinat Jumeirah in Dubai, UAE. For more information about HFTP's international events, visit www.hftp.org and www.hitec.org or contact the HFTP Meetings & Special Events Department at [email protected].

About HFTP

Hospitality Financial and Technology Professionals (HFTP®), established in 1952, is a hospitality nonprofit association headquartered in Austin, Texas USA with offices in Hong Kong, United Kingdom, The Netherlands and Dubai. HFTP is recognized as the spokes group for the finance and technology segments of the hospitality industry with an international network of members and stakeholders. HFTP uniquely understands the industry's pressing issues, and assists its stakeholders in finding solutions to their challenges more efficiently than any organization. HFTP offers expert networks, educational resources, career development programs, research, leadership opportunities and conferences and events. HFTP produces international events throughout the year, including the world's largest hospitality technology tradeshow and conference brand: HITEC. The association also owns the world's only hospitality-specific search engine: PineappleSearch.com®. For more information about HFTP, visit www.hftp.org.For the latest news, visit the HFTP News page at news.hftp.org and the HFTP Connect blog at blog.hftp.org.

Follow HFTP on social media: Facebook (@HFTPGlobal); LinkedIn; Twitter (@HFTP); Instagram (@HFTP_HITEC). Stay tuned to HFTP's industry-specific, informational news sites: HFTP News, HITEC Bytes, HFTP Club Bytes, HFTP Finance Bytes, HFTP GDPR Bytes and HFTP FB Bytes. HFTP event photos are available on Flickr, and HFTP event videos are available on YouTube.

About HITEC

Hospitality Industry Technology Exposition & Conference (HITEC®) is the world's largest and oldest hospitality technology exposition and conference brand. HITEC offers a unique combination of top-notch education, and brings together the brightest minds and hottest technologies from across the globe to one place. The unparalleled event offers attendees essential education, access to top hospitality technology industry experts and the resources to find cost-effective ways to improve company bottom lines. Combined with the intimate opportunities to connect with fellow professionals, HITEC has everything to enhance your career.
Historically hosted annually in a different city throughout the United States, HFTP decided to break tradition in 2017 by hosting three HITEC events all taking place outside of U.S. borders– in Toronto, Amsterdam and Dubai. This was the first time the global association's largest HITEC event – featuring thousands of hospitality professionals from around the world –took place outside of the United States. For more information about HITEC, visit
www.hitec.org.

Follow HITEC on social media: Facebook (@HITECconference); LinkedIn; Twitter (@HFTP); Instagram (@HFTP_HITEC). Find updates on the HFTP News page, and exhibitor news on the HITEC Bytes site. HITEC event photos are available on Flickr, and HFTP event videos are available on YouTube.

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Jessica Blankenship
Public Relations Manager
HFTP