Source: tourism-review.com

What do people do when browsing travel sites and what does it say about them? Does it reflect the actual travel experience and is it an important indicator for travel companies? The comScore prepared a report on the online travel behavior of consumers in the top five biggest travel markets of the EU.

Generally speaking, expenditure on desktops rose between January 2017 and 2018. Germany leads the list with the highest expenditure in Europe. The country registered a significant increase of 24% during the year. Germany is followed by France, the UK, Spain and Italy. France registered the highest increase of all countries in the same period - 62%.

Meanwhile, in terms of online travel behavior on desktops and mobile phones, the UK is on the top. The country has a travel audience of 39 million unique visitors. An interesting fact is that 94% of the UK's digital population visited travel-related sites, which is the highest share in Europe.

Read the full article at tourism-review.com