Industry Update
Supplier News 1 June 2018

Sojern Offers Insights on Early Summer Travel Trends Around the Globe

As summer travel heats up around the globe, we have a new Global Travel Insights report to keep you in the know on early search trends.

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Sojern

In our latest travel trends report, we look at how travel shaped up for the beginning of the year, as well as looked forward into upcoming travel. Some of the most interesting trends for this quarter include:

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Early Searchers are Gearing Up for the World Cup

The World Cup starts on June 14, and we are already seeing early searchers planning trips to cheer on their team in the games. What's more, travelers look to be adventuring through Europe prior to the games, extending their trips to take in all that Europe has to offer. Our report brings to light the top destinations and top departure dates searched to help you in your travel marketing efforts.

Looking to engage with travel searchers at the right time during their path to purchase? With Facebook's Dynamic Ads for Travel (DAT), travel marketers can easily reach travelers with relevant ads based on their specific dates, destinations, and other trip details. This allows you to focus your marketing message with real-time pricing and real-time availability while directly honing in on what the traveler needs for their trip before, during, and after the World Cup.

Regional Travel is a Top Search Hit for North America

With fewer holidays in the second quarter of the month, early planners are searching for trips closer to home before kicking off their summer travel. In fact, when we dug into June travel specifically, nearly 50% of travelers were parties of 2 or more. More than half of the top cities searched in June offer sun, culture, and a variety of things to do in the day and night.

Travel marketers can effectively reach these North American travelers who are just awakening from their winter hibernationby using native ads. Unlike traditional banner ads, native ads consist of high-quality content that integrates with the website they're displayed on by looking and feeling like they are part of the page. They're not intrusive, and they're relevant to the other content on the page, inviting travelers to your destination as they browse.

Want to learn more about upcoming global travel insights?

Download the full report here.

About Sojern

Sojern's digital marketing solutions for travel are built on more than a decade of expertise analyzing the complete traveler path to purchase. The company drives travelers from dream to destination by activating multi-channel branding and performance solutions on the Sojern Traveler Platform for more than 10,000 customers around the world. Recognized as a Deloitte Technology Fast 500 company six years in a row, Sojern is headquartered in San Francisco, with 600 employees based in Berlin, Dubai, Dublin, Hong Kong, Istanbul, London, Mexico City, New York, Omaha, Paris, São Paulo, Singapore and Sydney.

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