6 Sustainability Lessons From This Eco-Chic Hotel Brand - forbes.com
Green Travel. Eco-friendly travel. Sustainable tourism. It all means the same thing. According to the United Nations World Tourism Organization, sustainable tourism can be defined simply as 'tourism that meets the needs of present tourists and host regions while protecting and enhancing opportunity for the future.' The UN declared 2017 the International Year of Sustainable Tourism For Development and while it's a no-brainer that sustainability is good for the planet, more and more companies are (finally) expanding sustainability efforts as the amount of socially conscious travelers increases. The boutique hotel and spa brand Six Senses, however, has been setting the bar high since it was founded over twenty years ago. From humble beginnings with a single resort in 1995, the company quickly became recognized as a leader in the hospitality industry, demonstrating that a commitment to local communities can be blended with luxury hospitality in a seamless way. Sustainability is not what Six Senses does, it is who they are. It is at the core of their culture, vision, values and brand, visible in thoughtful details from architecture to gastronomy. Since the company's inception, they have understood that their business is dependent on preserving and conserving the environments, cultures and communities in which they operate, as it is a core component of the crafted experiences provided to guests.